Pinnedanice hassimThe Polar Ice of Trust is meltingAuroras of fake news, disinformation, and misinformation dance over our social sky.Jun 6Jun 6
Pinnedanice hassimThe Rise of Small Social: Fractals of Trust in the Age of Big PlatformsSmall Social networks, with their fractal patterns of self-similarity, offer a compelling alternative to scaling audiences for media ownersMay 18May 18
Pinnedanice hassimRadio and the new frontiersLately, I have been thinking a lot about radio. It’s past, present and extremely exciting future.Mar 271Mar 271
anice hassimApple’s ambience is starting to glowThis time, I think we can connect the dots going forward — it may be autumn, but Apple’s tree is blooming.Sep 101Sep 101
anice hassimAmbience and the Brand — the building of Trans-Generational TrustTraditional models of consumer engagement, largely driven by centralised platforms and data extraction, are losing their effectiveness.Sep 9Sep 9
anice hassimAmbient Presence: Interruptive Marketing vs Integrated MarketingWhat can you do, in addition to current marketing, to build closer intimacy with intended markets?Aug 28Aug 28
anice hassimThe evolution of Social tech — from Big Social to Social on Community (SOC)The future is not about growing larger; it’s about growing closer — creating spaces where communities can thrive, trust can be nurturedAug 22Aug 22
anice hassimThe Value of a Network: How brands can embrace the “intimacy economy”The rapid pace of digital transformation has commoditised many aspects of our daily interactions, leading to the rise of a new trend: the…Jul 25Jul 25
anice hassimWhy 2024 won’t be like 2024“Flock” could go down in history as a seminal moment in technology, much as the most famous advert in the world, their “1984” SuperBowl ad…Jul 18Jul 18
anice hassimRebuilding Trust — the case for a public social infrastructureSocial networks have become the new transmission towers of media and its time for more of themJul 15Jul 15