Top 5 Email marketing Automation services to get more conversion rate

Kerete Aniekan
10 min readJul 25, 2022

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Email Marketing plays a key role in many businesses’ ability to sell goods and services and attract new clients.

Are you wondering on how you can build a customer lifetime value? or maybe you are looking to get the best conversion rate out of your business.

What if I could work you through the right strategies in generating leads, finding the right tools, Retaining customers, and choosing effective tactics. Would you ever mind discovering the handsome techniques? If yes, then make sure you read this post to the very end.

In this articles I’m going to show you one of the simple and simplest way to stand out among more professional with the best Email marketing tools.

what you need to do only is to read this articles till the end and see how I able to stand out among more professional with the Top Email marketing tools, and you can then copy my strategies, copy my method and best practices to stand out among more professional and make money online.

let get started.

If you’re interested in marketing or currently work in the field, it’s helpful to consider the most effective email marketing tools that you can use in building customers lifetime value and also get more conversion rate and generates leads.

So let have a look at the top 10 email marketing services:

Top 5 Best Email Marketing Services

Getresponse — — Best overall

Getresponse is a bit more than a basic email marketing service. It’s more of an all-in-one solution that specializes in automation.

And when we say all-in-one, we mean it.

With tools and features such as audience segmentation, autoresponders, landing page builders, automated emails, advanced analytics, and even a webinar software, you’ll be able to collect beaucoup leads, put them in the right workflows, and turn them into returning customers.

One standout tool that GetResponse offers is called Autofunnel.

It can be used to create funnels for sales, leads, webinars, and more. It’s fully automated and very easy to use.

Funnels include things like emails, landing pages, exit popups, marketing automation, Facebook ads, and ecommerce integration.

It all depends on your goals and how you want to set it up. But Getresponse provides all the tools you need to grow your subscriber list and monetize those contacts.

Once a user enters your funnel, everything is fully automated by GetResponse. It’s the perfect way to guide customers through the conversion process with multiple digital touchpoints.

Let’s take a closer look at GetResponse’s plans and pricing.

Basic — Starting at $15 per month

  • Autoresponders
  • Unlimited landing pages
  • 1 sales funnel
  • Unlimited lead funnels
  • Sell e-products
  • Plus — Starting at $49 per month

Automation builder with 5 workflows

  • 5 sales funnels
  • Contact scoring capability
  • Webinars with up to 100 attendees
  • CRM software
  • Professional — Starting at $99 per month

Automation builder with unlimited workflows

  • Paid webinars with up to 300 attendees
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Max (enterprise tier) — Custom pricing

Transactional emails

Dedicated IP

  • Webinars with up to 500 attendees
  • Consulting services for email campaigns
  • Dedicated account manager

These prices are all based on 1,000 subscribers. The rate will increase as your list grows.

As you can see, even the entry-level plan offered by GetRetresponse comes with advanced features like autoresponders, lead funnels, and sales funnels.

All plans come with 220 email templates, 180 landing page templates, 700 form templates, 40 autofunnel templates, 150 integrations, and 24/7 live chat support.

But to really get the most out of this software, I’d recommend the Plus plan, especially if you don’t already have CRM software.

The base rate is definitely higher compared to the other services we’ve seen. However, the plan just comes with so much more.

Instead of just getting email software, you’re benefiting from building automated lead funnels, landing pages, webinars, and lots of other extras that just aren’t included from other providers.

GetResponse offers discounts for annual and 24-month and you can start using getresponse for free for 30 days

Start your email marketing automation with Getresponse for free

Active Campaign — — best drag and drop builder.

ActiveCampaign is another great email marketing software, where machine learning plays a key role.

With Predictive Actions, ActiveCampaign answers tough questions about your customers to automatically take action for you and lead them down the sales funnel.

If you want to drive your customer experience, then ActiveCampaign is the way to go. From email list automation to a top-notch lead scoring system, I thoroughly recommend ActiveCampaign for those serious about their email marketing.

Best For

  • Overall Email Marketing

Price

  • $9/mo-$258/mo

Annual Discount

  • Yes — Save 20%

Promotion

  • Free 14-Day Trial

ActiveCampaign also integrates with 850+ other apps like Facebook, Shopify, WordPress, and a whole lot more.

Automating your list segments is intuitive, and you can build list triggers and move users based on dynamic email content, sales follow-ups, and more.

Email workflows are robust and easy to manage.

All of this data syncs with their built-in CRM to provide sales teams with advanced lead scoring.

Their lead scoring system is flexible too. If you’re not familiar with lead scoring, it’s a way to award points to individual email subscribers based on the actions of your choosing.

Then once they hit a point threshold, they either enter a new automation funnel or can be contacted by your sales team.

Here are the steps:

First, you select your engagement metrics.

These could be anything from an email open or click, all the way to a content download or consultation request.

Next, you add your lead scoring rules and points based on these conditions.

These should be set based on the level of effort and propensity to convert.

Maybe an email open is worth two points, and a link click is worth five points.

Or actions like non-opens or unsubscribes are worth negative points.

Once a subscriber reaches a pre-determined point threshold, subscriber data flows to the Deals CRM where they enter a new stage of automation:

It’s a great system that large companies use to nurture email leads in the most personalized way possible.

Another strong selling point is email deliverability, ranking higher than all other platforms on this list.

Their email sends are the least likely to be marked as spam and have the best chance of hitting primary inboxes on Gmail and Outlook.

One-on-one training allows you to get the most out of ActiveCampaign, and their team is always available to answer any questions you have.

Free migration means that there’s no need to worry about losing any data or starting from scratch.

Beautiful email marketing allows you to create stunning newsletters and campaigns that will engage your customers and encourage them to buy

Set up a welcome series to introduce new subscribers to your brand, and message your customers to keep them updated on new products and sales.

Site Tracking helps you see how people are interacting with your website, so you can make changes to improve your conversion rate.

Once you sign up, a step-by-step automation builder allows you to quickly create your first marketing campaign.

After that, the intuitive interface makes it easy to keep track of your progress and make changes as needed.

In addition, the visual elements give you a clear overview of your progress and help you to focus on the most important tasks.

You can add triggers, set delays, and edit your campaign at any time.

Pricing is based on the account features and the size of your email list.

  • Lite: $9/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Custom Pricing
  • All plans come with a 14-day free trial.

What I Like/Dislike About ActiveCampaign:

Like:

The interface is intuitive, making it easy to navigate for beginners.

The onboarding and support teams are excellent, providing helpful resources and guidance when needed.

Additionally, managing campaigns is a breeze with ActiveCampaign.

Dislike:

Reporting and integrations are sometimes challenging to understand and use.

The use of tags can be confusing and challenging to keep track of.

Product Updates:

Improved App Studio authentication log allows you to quickly and easily see who has accessed your account.

Create your custom objects. With no coding required, you can now create custom fields to store any needed data.

Add a signature personalization tag to personal emails to make them unique and stand out in the inbox.

Overall, ActiveCampaign is the best tool if you’re looking for the best email marketing, CRM, and automation tool in one place.

Start your email marketing automation with ActiveCampaign

Pabbly — -best for the essential at an affordable price.

Excellent Inbox Delivery and Independent SMTP Service ($24/month)

Pabbly is an online platform, which offers a full-service suite of marketing tools for online form building, email marketing, subscription billing, and email list cleaning.

Also, it provides a complete business management bundle of all these tools at a low cost named Pabbly Plus.

Pabbly’s email marketing service doesn’t restrict you on features like marketing automation, list management, autoresponder emails, segmentation of subscribers, etc. whether it’s a paid or free plan.

You can effortlessly integrate in-built or 50+ external SMTPs and send emails without any additional charges.

With Pabbly Email Marketing, you can boost your email marketing performance by running campaigns and send bulk emails to all your prospective users in just one click.

Also, it handles bounce and spam complaints about all popular SMTP services such as Amazon SES, MailGun, Mandrill, SendGrid, etc.

Some other important features include:

Some highlight features of Pabbly Email Marketing include:

  • A user-friendly drag-and-drop email editor
  • 500+ Email templates that accept all types of customizations
  • Collect leads & business-related information via its subscription forms
  • Connect multiple SMTPs to route emails through multiple vendors
  • Improve open rates by removing the invalid emails from your list with MX cleaner
  • Send automatic follow-up emails to non-opens
  • Use autoresponders and interact with the users without any manual efforts
  • Automatically send emails on pre-set schedules for engaging the subscribers
  • Its email platform has a 99% delivery rate and they’re a great option if you’re looking for a service to regularly clean your list and keep your database up to date.

Pricing:

The pricing for Pabbly Email Marketing is based on your number of subscribers.

Start your email marketing automation with Pabbly

Omnisend — — best for automated lead generation.

Best Omnichannel Email Marketing Service for Ecommerce ($16/month)

Omnisend takes email marketing a step further by unifying email marketing across social media platforms, text, push notifications, Whatsapp, and more.

Over 70,000 marketers use their email marketing software in 130+ countries.

For e-commerce brands, Omnisend can send visitors more relevant messages across platforms and devices.

They do this by understanding website browsing behavior and user device preferences based on any custom events that you create.

For example, you can track user actions on your website and then again within welcome emails, abandoned cart emails, and post-purchase automation series to segment messages more effectively.

And they integrate with all of the top ecommerce platforms.

Whether you’re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce software, you can hook up Omnisend to drive more sales.

With their $16 per month Standard Plan, you can send 6,000 emails/month and get access to their automation features.

These include interactive signup forms and email elements, SMS marketing and notifications, and product recommendations.

This feature set is excellent for e-commerce conversion rates as users will receive messages based on the products they’ve interacted with on your site.

Omnisend is one of the best choices for omnichannel brands who want to effectively market (and remarket) to their visitors.

Pricing:

You can get started with their free plan and their paid plans start at $16/month.

Start your email marketing automation with Omnisend

Sendpulse — — user friendly interface

Best Omnichannel Email Marketing Software (Free — $6.40/month)

SendPulse is a relatively new free email provider founded in 2015 with some excellent recent reviews both by beginners and more advanced users.

Their free mail plan is pretty generous and allows an email list of up to 2,500 subscribers and up to 15,000 emails per month.

Pricing:

If you want to upgrade to a premium plan and remove the limits, plans start at $6.40 (billed annually).

Although the free plan offers high limits on email sends, some users have experienced slower performance and limited template options.

However, advanced features like SMS workflows and push notifications to multiple devices make up for any performance issues:

Plus, when you sign up for a SendPulse account, you can get started for free, or receive a $50 discount when you upgrade with my link below.

Start your email marketing automaton with Sendpulse

I hope this is helpful.

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