Anifer Pita

…r targeted by other micro brands. All of this makes me wonder just how targeted brands will become? When brands have access to such sophisticated data that they know what we want more than we do — reaching a commerce singularity of sorts — will brands be made for each of us? Which prompts the question, is brand affinity driven by our identification with the brand itself or its community of customers?

Easy reading is hard writing. Vomiting up a first draft is easy. Editing is another thing. Often, time spent editing is reflecte…