UI Design Case study: Cfable making education accessible to everyone.
A sufficient Home page plays a vital role in a successful web marketing campaign. It presents a specific product or service so that the visitor could find the needed information quickly and without distractions. The effective landing page draws potential customers’ attention to an offer and makes them take certain actions contributing high conversion. To make it work appropriately, it’s important to create a home page according to the target audience preferences.
Task
Designing a home page for a Educational institute.
Process
Design Thinking process.
Research
Did competitor analysis to better understand how other’s have structured their website.
Define
Defining user pain point and goals. Below are some of the insights
Risk of failing the exam.
Need latest study material.
Need learning management system to see progress.
Assistance in registration for exams.
Design
Started creating wireframes by taking inspiration from other website.
Final User Interface.
Design principle which i followed while designing the website
- Visual hierarchy
- Alignment
- Emphasis
- Contrast
Learning & Takeaway
So the key learning from this project was how to manage or communicate with stakeholder. with design perspective i was able to follow some design principle for this design.