Diving into the 3D Wonderland: The Anamorphic Rabbit Adventure
Inertia Studios on how they used Maxon One to create a showstopping anamorphic for Tubi.
On November 2, 2023, Mischief, a cutting-edge creative agency, sought an innovative teaser for their digital billboard, and Inertia Studios rose to the occasion with a striking anamorphic advertisement that left audiences spellbound.
Read my article about how I executed this visual technique for one of my clients 👇🏽
During a special week in February, the bustling streets of Los Angeles and New York City were captivated by the sight of an enormous 3D rabbit seemingly reaching out of its digital confines to interact with passersby. This engaging spectacle was part of a campaign for Tubi, a U.S. streaming service, crafted by Mischief to capture attention during the Super Bowl. The creation of this audacious rabbit character utilized a suite of digital tools, including Cinema 4D, Maya, ZBrush, and Redshift.
