The Future of Art in the Age of AI: Kanye West’s New Music Video Raises Questions

Anima Creative Ltd
3 min readJan 26, 2024
Screenshot from VULTURES TRAILER BY JON RAFMAN

In a groundbreaking move, Kanye West recently unveiled a sneak peek of his new music video, “Vultures”, on Instagram, a piece entirely created using artificial intelligence. This innovative approach, spearheaded by director Jon Rafman, brings forth a new era in visual artistry, marked by AI’s unique ability to blend various horror-themed visuals in a fluid, morphing style.

The music video for “Vultures” showcases the distinct features of AI-generated content. It strings together a series of unrelated scenes, a common characteristic of AI in media, where maintaining a coherent theme across different segments can be challenging. Notably, the video’s low-resolution quality, a typical trait of AI videos, is cleverly masked by a deliberate artistic choice to evoke a dark, eerie atmosphere, reminiscent of found footage.

Kanye West’s fans, familiar with his distinctive style, won’t find the music itself AI-generated. However, the ease of replicating a specific artist’s style using AI today is noteworthy. This technology has…

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Anima Creative Ltd
Anima Creative Ltd

Written by Anima Creative Ltd

Content Writer | AI Artist | Motion Graphic Designer. I share insights into the world of Branding, Tech, Travel & Design.