There is a need to innovate and pay attention to micro, small and medium enterprises (MSMEs), SMEs, and residential society consumers to activate the next leg of growth in the rooftop solar market. — A rooftop solar installation is a proven investment that leads to substantial savings on electricity spends. However, financing rooftop solar remains difficult for many businesses. If we are to see explosive growth in the rooftop segment, financing must be made more accessible and uncomplicated.