PIPOW: A framework for communicating project issues to clients and stakeholders

Ani Møller
5 min readMay 8, 2020

Delivering bad news sucks.

When I was first starting out in my project management career, one of the things I hated doing the most was delivering “bad news” to my client or an internal senior stakeholder. Whether it was a schedule delay, a critical defect, a budget overrun, scope that couldn’t be delivered — pretty much anything that meant the project wasn’t going to plan would be a cue for some serious anxiety to kick in.

If I had to deliver bad news in a meeting, my voice would break, I’d stutter, my hands would shake — I was a bundle of nerves. I was always so worried about how the news was going to be taken. No one wants to let down their client, or manager.

If I delivered the news in an email, sometimes my client would take it the wrong way and then I’d have to deal with smoothing over the relationship while I was also in the middle of dealing with the original problem. Or my account manager would have to step in. Ouch.

Dawson from Dawson’s Creek crying
How I feel when I upset a client or stakeholder

Procrastination makes things worse.

I’ll admit, I’ve been guilty of not communicating an issue early because avoiding a yucky conversation feels like the easy way out. Procrastination 101! And when you finally get around to doing it, well… it’s…

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