Cashaa: DNA report! Cashaa kumar gaurav

Anirudh Sharma
2 min readJun 14, 2018

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Cashaa, founded in June 2016 established itself as a successful p2p marketplace facilitating zero fee cash transfer via Cryptocurrency. It enables users to store, save, spend, receive, borrow and get insured works with local currencies and cryptocurrencies while ensuring safety and simplified end user experience. Today, Cashaa has around 11000 traders all over the globe, who transferred over 2100 Bitcoin/$2.3m in 130 countries. A huge proportion of population is fascinated about knowing the working of Cashaa! How it facilitates fund transfer to any country in no time? So, get into the insights of working of Cashaa!

1. Cashaa is targeting the typical customers who reside abroad and use services of companies like Western Union to send regular amounts from places like London to their family in their home country. As per a report generated by World Bank, such people send on an average 250 $ and lose 15–30 $ in fees. Thus, Cashaa works over matching cash senders` request with Crypto traders who can deliver cash locally in exchange for selling and buying Cryptos.

2. Another thing worth noting is that Cashaa works with a simple pass-code i.e. operates without any tech gadgets in an attempt to reach maximum population even those who cannot afford or do not care about the latest fancy gadgets.

3. Cashaa is looking over to become the market leader in the cash to cash market, cash to bank and bank to bank thereby, equally reaching the banked and unbanked masses, which together is a market of $600bn/year.

4. Cashaa extensively tests their product before launch as a result it is successful in establishing itself as a brand in the Cryptocurrency community and thereby it is flooded with requests from people globally asking for a exclusive launch in home country.

Summing up we can say that Cashaa bought up a unique concept to leverage the untapped potential of bringing together the $60bn/year Crypto trading industry together with the $240bn/year cash transfer industry. Hence, it would completely revolutionize the banking system.

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