How Cashaa managed to provide its financial products globally? Cashaa kumar gaurav

Anirudh Sharma
2 min readMay 17, 2018

--

Blockchain Giant, Cashaa impressed a huge crowd of traders across the globe with its concept of allowing users to store, save, spend, receive, borrow and get insured works with local currencies and cryptocurrencies while ensuring safety and simplified end user experience. One might be pondering over the fact that how Cashaa managed to provide its financial products globally? So, let’s critically analyze their strategy that made it possible to reach audience globally

In order to reach its goal, Cashaa partnered with Agrello, a blockchain startup developing LegalTech solutions on the basis of smart-contracting technology, to support its series of decentralized global financial products. Agrello that works on providing smart contract agreements that can be executed and managed remotely allowed Cashaa to expand the range of financial services like insurance, micro financing and decentralized trading available through its unique platform to new audience, while promising the benefits of robustness, transparency, and scalability to the Cashaa users.

What was the strategy behind?

1. Cashaa targeted those markets where traditional methods of financing had failed, by pioneering financial products to millions of unbanked people across the globe.

2. Agrello made remote contract management a possibility, thereby lowering costs and bringing Cashaa’s vision to market faster.

3.Agrello’s ‘self-aware’ agreements allowed any two parties to enter into a contractual agreement, which was then stored on the blockchain as executable code. Being self-aware, the contracts were able to remind users of their obligations and deadlines, and when combined with integrated identity and digital signature services, can enable fast and secure contract conclusion.

4. Agrello’s management solutions proved to be effective where the cost of engaging into a business relationship and writing agreements was higher when compared to the transaction value. Therefore, Cashaa adopted this technology to bring efficiency gains to decentralize trading on its existing FX platform, as well as to enable expansion into other areas such as insurance and micro-financing.

Thus, it’s not difficult to accept the potential of Cashaa project! Its well-organized roadmap, team of experienced technocrats and brilliant concept of transforming the traditional banking system made it possible to reach billions across the globe!

--

--