UX Case Study: Introducing Bank Jago’s Life Assurance. Jago Last Wish
Jago Last Wish offers a Life Assurance that offers to make a will digitally, the contents of which could be whatever you wanted to do and the funding for its implementation could be guaranteed by the insurance product behind.
Disclaimer:
This project is part of the UI/UX training program implemented by Skilvul (skilvul.com), for Kampus Merdeka program held by Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi Republik Indonesia. Bank Jago is the Challenge Partner. I am not working for nor contracted professionally by Bank Jago.
Background
Jago is a digital application that worked in a life-centric principle. With Jago, you can manage financially to become easier, collaborative, and innovative. Jago was built with reliable investors who experienced in digital banking and micro-segment financial loan. Our aspiration is to become a Digital Banking that is integrated into the Indonesian digital ecosystem to fulfill the needs of retail market share, small & medium enterprices, and mass-market.
Jago is formerly known as PT Bank Artos Indonesia Tbk (Artos Bank), in a new era of 2019 within changes a stockholder. In 2020, Jago changed name as PT Bank Jago Tbk. In the same year, Gojek through the Gopay digital financial services and payments, become one of the shareholders. In 2021, GIC Private Limited invested to strengthen Jago in innovation to giving the best digital finance solution.
Project Overview
Jago wants to create and introduce a feature related to Life Assurance. If we look at Life Assurance around, they are currently sold a product to prevention from disasters or bad thing that will happen in teh future, complete with the details and price. The reason posibility, why people don’t do it is the stigma about they cost too expensive, or pray for the bad and many more. This is not the product that Jago wanted.
Fitur Jago dibuat untuk mendukung gaya hidup pengguna dan juga membantu mereka mencapai tujuan hidup, bukan sekedar menjual produk keuangan.
Jago’s feature made to “support user lifestyle also help them to achieve their life goals, not just selling the financial products”
Imagine if you can make a will digitally, the contents of which could be whatever you wanted to do and the funding for its implementation could be guaranteed by the insurance product behind. You can make a will as usual, leaving money for family or you can also request that you ashes be sent to outer space! Make a wish as far as you imagine can take!
The Team
Our team consists of 3 UIUX Designers. Besides me, there is Alya Latifah Putri Achmad and Peri Ridwan Nurhedi . We all share the same responsibility in handling this project as UI/UX designers through all of its processes.
Design Process
In this case we used Design Thinking as our method. Design thinking consists of 5 stages which Empathize, Define, Ideate, Prototyping, and testing. This design process costed around 5 weeks to finish. Here’s the timeline for this project.
1 — Empathize
User Persona built from Bank Jago’s Briefing about the user criteria. Who they’re same as Jago’s market and search the potential user will try or use this feature in future
2 — Define
How Might We Statement:
How might we provide the easiest way to create also clear guidelines.
After we write our idea, we do the brainstorming and choose the best idea that we have to prioritize.
3 — Ideate
After we did a brainstorming session to find ideas for How-Might We that have been defined in the previous phase. We got a lot of ideas and trying to figure out the best solution for this apps and categorized those idea based on the use.
There’re so many ideas shows up and we need to choose what the idea that really needed. So we use Prioritization idea to choose the idea based on prioritize. The higher user value is better but otherwise the lower effor is the higher prioritize.
as seen above user interface, feature is highly prioritize for us. We have to make a simple design / user — friendly but also it useful. Because it cost high Value but low effort. We worked in team, even our ideas is similar but the design can’t be exactly the same. So we used crazy 8 to draw a low-fid wireframe for 8 minutes
4 — User Interface
Typography and color style
We used font and color similar as Jago apps, and we decided to use 2 fonts those are Inter and roboto. For color style we used the same color as Bank Jago’s branding.
User Interface Atom and Molecule
Design Solution
Jago Last Wish: Overview and Create
Edit Jago Last Wish
Gamification — Health and Health Application
Claim Will (First Party)
Claim Will (Second Party, the trusted one by first-party)
Prototyping
You can also try it by yourself, feel the experience and give me any critics or feedback that means a lot !:)
5 — Testing
Testing is the last stage in design thinking also our last stage that we do. At this stage we interview 3 user who include in Bank Jago criteria. They are Mala 25 years old, Gema 27 years old, and Hanni 28 years old.
Design Iteration
Before:
Users confused about the money details, because we’re not giving the explaination
After:
We gave an explenation the Money details, so user just read and know who’s the money for
Before:
We just have 2 activity in related apps
After:
We add 1 activity more, its calory calculator
Before:
Users confused about the money details, because we’re not giving the explaination
After:
We gave an explenation the Money details, so user just read and know who’s the money for
Before:
Users thought the word od “dokter terbaik” will be make a confusing information
After:
We changed those word as “Konsultasi bersama Dokter”
Scoring
After doing the prototype, I did user research to understand user behavior and needs. Here I use research in the form of qualitative and quantitative. In the Qualitative method I use the Indepth-interview method, while in the Quantitative method I use questionnaires and prototype testing.
Using both resets, I calculated the success rate of the Brighter application using 2 Usability Metrics, namely SUS (System Usability Scale) and SEQ (Single Ease Question).
I made this application with all my heart as possible but maybe there are some things that are not right, this application will continue to develop over time. I really accept comments and feedback this application, so that in the future I can fix its shortcomings.
