Anish B SomanHow does a brand’s purpose influence its overall strategy and decision-making?A brand’s purpose is the fundamental reason for its existence beyond just making a profit. It represents the brand’s higher mission…Aug 3, 2023Aug 3, 2023
Anish B SomanWhat Is a Brand Strategy?Brand strategy is a comprehensive plan and long-term approach that a company or organization develops to establish and manage its brand in…Aug 2, 2023Aug 2, 2023