Against “shoot first, ask questions later” — my response to “User research is overrated”
Barry Prendergast

As I see it, the problem of ‘useless research’ is not the method itself, but the pointless goals set at the beginning thinking about Research as a limited phase inside a project. As you said, ‘everything we do to add to our knowledge is research’ and that’s why it’s essential.

Thank you for writing this!

Like what you read? Give Ana Martín a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.