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Anita Stubenrauch
Anita Stubenrauch

114 Followers

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Published in cause:effect

·Dec 1, 2022

Lessons from writing Apple’s Credo, #1: fall in love

Credos and cynicism don’t mix. I’d been at Apple 11 years when the opportunity to write Apple’s new credo arose. (To hear the backstory, watch this TikTok.) In corporate shorthand, let’s say I’d seen my share of ups and downs. And to be honest, I was pretty down when the project started. Jaded. Burned out…

Credo

3 min read

Lessons from writing Apple’s Credo, #1: fall in love
Lessons from writing Apple’s Credo, #1: fall in love
Credo

3 min read


Published in cause:effect

·Nov 16, 2022

Why micro-consulting is the future of advisory services

For a large brand, a full consulting engagement with me is a legitimate investment. It’s a wildly important one, because companies can’t efficiently set their sights on their aspirations without absolutely nailing the fundamentals of mission and vision — but nonetheless, it is an investment. These types of large engagements…

Consulting

3 min read

Why micro-consulting is the future of advisory services
Why micro-consulting is the future of advisory services
Consulting

3 min read


Published in cause:effect

·Oct 21, 2022

There’s always time for story

You might have gathered from my argument against brand archetypes that I’m not a big believer in following the rules. Treading well-worn, familiar paths has rarely led to anything original or authentic. It’s true whether you’re painting à la Bob Ross or recording a soon-to-be Top 40 song because your…

Podcasting

3 min read

There’s always time for story
There’s always time for story
Podcasting

3 min read


Published in cause:effect

·Oct 14, 2022

The sound and look of story

(Or: Bringing Hyperactive Imagination to life, part 4) In case you haven’t heard the big news, the Hyperactive Imagination podcast launches on October 18. (!!) …

Podcast

4 min read

The sound and look of story
The sound and look of story
Podcast

4 min read


Published in cause:effect

·Oct 6, 2022

Don’t bring your audience along for the ride. Share the driver’s seat with them.

(Or: Bringing Hyperactive Imagination to life, part 3) The official launch of my podcast, Hyperactive Imagination, is coming up fast (stay tuned for an exact launch date), and in the meantime, I’ve been taking you inside our development process. Today it’s time to talk listener engagement. This is anything but…

Podcast

3 min read

Don’t bring your audience along for the ride. Share the driver’s seat with them.
Don’t bring your audience along for the ride. Share the driver’s seat with them.
Podcast

3 min read


Published in cause:effect

·Sep 27, 2022

Don’t wait — you need a better bio right now. Here’s why.

If you’ve been in any corner of the internet this year, you’ve heard the news that the economy is kind of… meh. Whether we have a recessionary 2023 or not, this feels like one of those moments where it makes sense to have your CV in order, right? But you…

Professional Bio

2 min read

Don’t wait — you need a better bio right now. Here’s why.
Don’t wait — you need a better bio right now. Here’s why.
Professional Bio

2 min read


Published in cause:effect

·Sep 15, 2022

Bringing Hyperactive Imagination to life, part two

Following standard formulas is anathema to me. Knowing what makes a formula tick and then creating something entirely new from that? YES.⚡️⚡️⚡️ Enter the challenge of creating a podcast. There are conventions. There are precedents. There are experts. And then there’s me. I suspect I have ADHD. So, to me…

Podcast

2 min read

Bringing Hyperactive Imagination to life, part two
Bringing Hyperactive Imagination to life, part two
Podcast

2 min read


Published in cause:effect

·Sep 9, 2022

Bringing Hyperactive Imagination to life, part one

Since leaving Apple, I’ve been keeping busy. Actually, “busy” is an understatement — I’ve now launched so many ventures that they’ve got their own Anitaverse. ✨ Now don’t get me wrong, dear reader: my agency, Cause:Effect Creative, always has time for you. I love helping brands express visionary ideas with…

Podcast

2 min read

Bringing Hyperactive Imagination to life, part one
Bringing Hyperactive Imagination to life, part one
Podcast

2 min read


Published in cause:effect

·Aug 31, 2022

Here’s the first thing I ask a struggling brand when I work with them

I wish I could say that every interaction I have with a new client is about the thrill and limitless possibility of a new adventure, but you and I both know that there are highs and lows in business. So sometimes I engage with a client that’s at a crossroads…

Brands

2 min read

Here’s the first thing I ask a struggling brand when I work with them
Here’s the first thing I ask a struggling brand when I work with them
Brands

2 min read


Published in cause:effect

·Aug 23, 2022

Three questions I always get from founders

Whether you’re refreshing a brand that’s been around for a minute or building a new one from the ground up, the work is hard. It’s overwhelming at times, filled with seemingly impossible decisions and sacrifice. No surprise when founders call it their life’s work. I get it. …

Founders

4 min read

Three questions I always get from founders
Three questions I always get from founders
Founders

4 min read

Anita Stubenrauch

Anita Stubenrauch

114 Followers
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