CcAvenue vs. Cashfree: Which payment gateway will you choose?

Anjana Dhand
Nov 17, 2018 · 5 min read
Detailed comparison CCAvenue versus Cashfree: Technical and non-technical parameters

As businesses go online, the need for the best payment gateway is realized. What may be the best payment gateway option for one business may not be the ideal one for the other. Hence, you need to evaluate payment gateways on multiple parameters and then select which one to go for.

I have covered two of India’s most popular payment gateway platforms, CCAvenue and Cashfree Payment Gateway.

In this comparison, I have covered all major technical as well as non-technical parameters including settlement cycle, refunds handling, support, and payment gateway charges.

1) Setup Cost of Payment Gateway

CCAVENUE

CCAvenue pricing page-CCAvenue payment gateway charges

CASHFREE


2) Modes of payment

Below: Sample image of payment gateway checkout page showing various modes of payments. Cashfree also provides the widest range of UPI integrations such as webflow, intent flow, Google pay UPI integration etc.

Sample image: Cashfree checkout page showing all payment modes.

Pay later option- Buy Now Pay Later

For example Ola Money launched a Buy Now-Pay Later micro loan facility for consumers on the app.

The service allows consumers to get 15 days credit for amount ranging from Rs 1,500 to Rs 20,000, depending on their credit profile

CCAVENUE

CASHFREE

Cashfree recently partnered with Ola Money to provide ‘Pay Later’ facility.

Read more at:
//economictimes.indiatimes.com/articleshow/66142542.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst


3) Multi-lingual checkout page.

CCAVENUE

Source: CCAVENUE login official website

CASHFREE


4) Handling order refunds

A refund can be initiated in quick time, but processing by banks and card networks, and finally crediting the customer account takes much longer — 7–8 working days on average and even longer for certain banks and cards. This becomes even harder for cash on delivery orders, where there is an added step of first collecting the bank details from the user.

Handling support queries around refunds thus ends up being a major operational challenge.

CCAVENUE

CASHFREE

  • While most payment gateways allow you to ONLY accept payments, Cashfree offers Payouts-a bank API as an instant, automated payment disbursal solution. This offers an easy way for businesses to pay users and allows instant processing of refunds.
  • For COD refunds, where customer payment details are not available you can send the customer a Cashgram to collect payment details and send the refund amount instantly. Using Cashgram you can process Instant refunds to Bank account, UPI, Paytm wallet or Cards for COD refunds.
Cashgram helps businesses to collect release refund amount dirrectly to customers- works great for Cash On Delivery.
Source: https://www.deccanchronicle.com/business/companies/150918/cashfree-launches-cashgram-to-make-e-commerce-refunds-simple.html

With Cashfree you can opt-in for same day refund processing and keep your customers happy.


5) Payment gateway Payment settlement cycle

This process typically takes two to four bank working days. Delays arise when banks are closed during weekends and other bank holidays.

A longer settlement cycle means that your revenue will be locked with intermediaries like banks, payment gateway provider leading to lower liquidity of funds.

CCAVENUE

CASHFREE


6) Payment Gateway Charges

Payment gateway charges include charges like annual maintenance fee, along with per transaction cost. The payment gateway charges vary based on the type of transaction-domestic or international and mode of payment, for example, payment gateway charges for Net banking payments will be lower than charges for Credit card payments.

CCAVENUE

Source: CCAvenue pricing page.

CASHFREE

Source: https://www.cashfree.com/payment-gateway-charges/

Conclusion- CCAvenue alternative

Anjana Dhand

Written by

Chartered Accountant by Qualification-Passionate about everything in Fintech.