There is so much overlap between content strategy and UX writing that the terms “content strategist” and “UX writer” are sometimes used interchangeably. As a result, many people are not sure what job they should apply for, and many employers don’t know who to hire.

Let’s try to make sense of it all, and look at a few tips for those who want to find a job or hire somebody in the field.

Content strategy: The beehive

So what exactly is content strategy?

There are plenty of good definitions around. …


Are you planning a new content marketing initiative within healthcare? At Making Waves in Krakow, we have found that insights from UX writing help us to create digestible and effective medical content, and think it is worth sharing what we have learnt.

At the end of last year, Making Waves’ content services team submitted a bid for a collaboration with Circassia, a pharmaceutical company that produces first-class specialty equipment for the medical industry. We landed the deal, even though we competed with medical content agencies that specialise specifically in healthcare content. How? …


Can we apply UX writing principles to other types of text than microcopy? Absolutely! Legal texts, public institution websites, technical writing, and academia are four areas I believe have everything to gain from a generous UX injection.

UX writing mugs
UX writing mugs
Photo by Susan Grieg: https://www.flickr.com/photos/susangreig/

UX writing is closely connected to the bits of text in user interfaces for apps and websites — confirmation and error messages, buttons and other CTAs (call to actions), headings and introductions. Known as microcopy, we find these text chunks all over websites and apps.

But is UX writing only relevant for microcopy? On the contrary, I think one of the best things…


Wish you worked in a more eco-friendly office? If you are stuck for ideas, here are our best tips on how to create a greener office environment.

We are constantly reminded of the climate crisis — so why are we doing so little about it? At Making Waves in Kraków, we decided to spring into action and see where it would take us. For anyone who wants to steer their own company in a sustainable direction, here are a few tips based on our steps towards a more eco-friendly office environment.

One of our climate posters, hoping to spread awareness in the office

At the beginning of 2019, Greta Thunberg’s school strikes…


Mailchimp has one of the most well-known and quoted content style guides in the UX writing community. Does their own copy follow the recommendations? Let’s find out!

Photo by Norbert Levajsics on Unsplash

Full of sound advice for newbie UX writers like myself, Mailchimp’s style guide is a pleasure to read. Having a good style guide is one thing, however. Making sure that all writers involved actually use the carefully crafted recommendations can be much harder.

As part of an assignment on the UX Writing Hub’s course Microcopy and UX writing, I went in search for proof in their Facebook feed.

General points in Mailchimp’s style guide

Before we start, let’s do…


At the end of March, Anja and Carina at Making Waves took the train to Prague to attend the annual Marketing Festival. Here is everything you need to know before you buy your ticket for 2020.

This article was co-written by Anja Wedberg and Carina Glinik.

Going to conferences is a fun way to stay up to date with trends in the industry. The combination of Prague, music festival and an impressive list of speakers sounded like a safe bet. So on a sunny spring day, off we went to find out what’s happening in the world of digital media.


As a newbie UX writer, I have made it my top priority to make sense to the reader. The Hemingway Editor desktop app gave me some priceless tips.

Image: Book Marks

What is the Hemingway Editor?

The Hemingway Editor is a free desktop app that checks how readable a text is. Add any text into the app, and it will rate its readability. It even gives you suggestions on how to improve your rating.

Nifty! Let’s try it out.

I confidently entered one of my recent articles in the tool. I say confidently because I am all for clarity and plain language. I write for the target audience…


In the third week of my Microcopy course, the full potential of UX writing dawned on me. I already knew that smart microcopy can make a huge difference to user experience — but when I used Typeform for a course assignment, I realised that it can have an unexpected side effect for writers too.

Photo by ActionVance on Unsplash

Dull microcopy, dull writing

Six months ago I randomly typed “UX writing” into Google, and a new universe appeared in the search results. Before then I had only been vaguely aware that there was such a thing. …


What can those who come to work at Making Waves Polska from abroad expect? Well, an interesting job, a great team, a cool company, and a fun city with the cheapest and possibly tastiest vodka on the planet. Oh, and one of the most terrifying languages in the world. Ouch.

12 people from 9 countries

Non-Polish speakers at Making Waves Polska make up around 12% of the workforce in the Krakow office. We currently have 12 people from 9 countries: Armenia, Austria, Belarus, Belgium, Denmark, Norway, Russia, Spain and Sweden. Many of us moved to Krakow to work at Making Waves, blissfully unaware that we…


For the last seven years, Making Waves’ Content Services team have been writing, translating and publishing numerous articles about one of Norway’s biggest rock stars: The mighty Preikestolen cliff. Last weekend, we finally got to experience it in real life, on a department trip to Stavanger.

Ready to rock. Photo: Outdoorlife Norway

I thought I knew everything there is to know about Preikestolen (the Pulpit Rock in English), but as we pass a stretch full of large boulders halfway to the top, I realise that I have new questions. I’m aware that the cliff was formed by moving glaciers during the last ice age, some 10,000…

Anja Wedberg

Content writer who blogs about this and that, but mostly UX writing, translation and localisation.

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