Ankita TrivediALL YOU NEED TO KNOW ABOUT GDPRIt is said that data is the new oil. Naturally, a resource as valuable as this has to be well protected. The EU General Data Protection…Apr 13, 2018Apr 13, 2018
Ankita TrivediProtecting Your Brand Identity with Programmatic AdvertisingTechnology is growing rapidly. The internet is a home to different kinds of content — educational, entertaining, inspiring, etc. With brand…Mar 26, 2018Mar 26, 2018
Ankita TrivediThe Importance of Picking the Right Creative for Programmatic AdvertisingMore than half of the marketers’ budget is projected to be spent on programmatic advertising and marketers are seeing great returns through…Mar 21, 2018Mar 21, 2018
Ankita TrivediUncharted markets drive growth for digital advertising in IndiaGoogle India and the Boston Consulting Group (BCG) recently released a new forecast that India’s current $40bn digital consumer spending…Mar 20, 2018Mar 20, 2018
Ankita TrivediDYNAMIC CREATIVE OPTIMIZATION: CREATING RELEVANT AD EXPERIENCESAn increasing number of brands are losing their customers’ trust by serving irrelevant ads to their potential customers. To regain the…Mar 3, 2018Mar 3, 2018
Ankita TrivediDOES AD NETWORKS AND AD EXCHANGES WORK HAND IN HAND?During the dawn of online advertising, demand grew for both the publishers and advertisers! Increasing demand required fruitful ways to…Mar 3, 2018Mar 3, 2018
Ankita TrivediADS.TXT — A SPAM CLEANER DRIVE INITIATED BY THE IABThroughout the history of time, humans have used the method of deception as a tool to get what they want and sadly, the same applies even…Feb 13, 2018Feb 13, 2018
Ankita TrivediDOMAIN SPOOFING: A THREAT TO PROGRAMMATIC ADVERTISING LANDSCAPEDomain spoofing has been one of the major problems that Ad industry has faced, this has been prevailing for many years now. The…Jan 25, 2018Jan 25, 2018
Ankita TrivediBeginners guide to programmatic advertisingProgrammatic ad buying is changing the face of digital advertising, globally. Programmatic ad spends grew from $5bn in 2012 to $39bn in…Jan 24, 2018Jan 24, 2018
Ankita TrivediGUIDE TO AD FRAUD PREVENTION FOR ADVERTISERSThe sophistication of fraudulent activities and the inability of the entire media supply chain to eradicate such activities, are posing…Jan 15, 2018Jan 15, 2018