Top OEC’s Secrets: Reduce high Bounce Rate & Increase Conversions
Online Ecommerce Content's 9 simple hacks to reduce the whooping bounce rate and Increase your Conversions!Are you sick of the high bounce rate? —or— Do you want to increase conversions?
If your answer is ‘yes’, you have visited the right page!
Marketers, CEOs and Business Heads around the globe are frequently tormented and agonized by high bounce rates and decreased conversions.
With the continued improvement in technology, a majority of people search for products and services reviews and ratings online.
Many companies invest in developing web infrastructure for online user experience.
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They are investing in web pages, social media marketing, blogs content, e-mail marketing to create the best online presence and increase conversion rate on their website.
Website traffic plays a very important role in the success of a business.
Every site owner constantly keeps an eye on their visitors and need to get customers on their website, even if the product or services are popular. Google analytics provides solid insights into content that are receiving the most views and how visitors engage with those posts. Reducing Bounce rate and increasing conversions are some specific areas in which a little attention is needed to go a long way towards improving performance as well as ranking.
Without further ado,
Let's dig deeper and learn more about Bounce Rate and Conversion Rate.
Bounce Rate is an internet marketing term used in search traffic. It is the percentage of visitors who come to your website and leave without browsing any other pages on your website. Bounce rate determines the quality of traffic on a particular website. A higher bounce rate indicates that the website pages or content is not relevant to visitors and thus results in no sales. It is also a strong call to revamp content marketing strategy for the target audience.
Conversion Rate: According to a study by Econsultancy in the year 2016, Only about 22% of businesses are satisfied with their conversion rates. Getting high-volume traffic on the website is great, but it’s useless if those visitors don’t convert into leads, sales, and revenue. Increasing conversion rate helps to gain position in the industry by indicating how much of site traffic is converted into actions that grow your business, whether it is filling out a form to become a lead or making a purchase.
According to Neil Patel the co-founder of Crazy Egg, Hello Bar and KISSmetric:
"High bounce could mean you don’t have an enticing, well organized landing page. You might not have a landing page at all, creating CTA confusion on your main home page."
