Prompt Engineering — Backbone of Generative AI

Ankur Goel
7 min readApr 9, 2023

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Adobe Firefly

In today’s digital age, the internet is abuzz with the latest advancements in AI, including ChatGPT — a new content creator that has taken the online world by storm. As an engineer, it is crucial to understand the backbone of these generative AI systems, language model, prompts, and prompt engineering. In this article, I will delve into the fundamentals behind generative AI, shedding light on the core components that drive these powerful technologies.

In natural language processing ( NLP ), language models and prompts are two key components that are essential for building effective conversational AI systems such as chat-bots, virtual assistants, and voice assistants. In this article, i ll summarize the concepts of language models and prompts, and how they work together to create engaging and effective conversational experiences using prompt engineering.

Language Model:

A language model is a type of artificial intelligence that can process natural language. It is trained on a large corpus of text and can then generate text based on that training. The goal of a language model is to predict the probability of a sequence of words, given a previous sequence of words.

One of the most popular language models in use today is GPT-3/4 (Generative Pre-trained Transformer), which was developed by OpenAI. GPT is a deep learning model that has been trained on a massive amount of text data and can perform a wide range of natural language processing tasks, including text completion, text translation, and text summarization. Some prominent language models:

  1. BERT: Bidirectional Encoder Representations from Transformers (BERT) is a language model developed by Google. BERT is designed to understand the context and meaning of words in sentences by using a bi-directional approach that considers the surrounding text on both sides of a word. BERT has been successful in various natural language processing tasks, including question-answering, sentiment analysis, and language translation.
  2. RoBERTa: RoBERTa (Robustly Optimized BERT approach) is a language model developed by Facebook AI Research (FAIR). RoBERTa is an improvement on the original BERT model, with modifications to the training process that allow it to better understand the nuances of language. RoBERTa has achieved state-of-the-art results on several natural language processing tasks, including text classification, question-answering, and language modeling.
  3. GPT-3: Generative Pre-trained Transformer 3 (GPT-3) is the latest and most advanced version of the GPT language models developed by OpenAI. GPT-3 has 175 billion parameters, making it one of the largest language models ever created. It is capable of generating human-like text, answering questions, translating languages, and performing various other natural language processing tasks with high accuracy. GPT-3 has been used in various applications, including chatbots, language translation, and content generation.
  4. LaMDA: Language Model for Dialogue Applications (LaMDA) is a conversational AI model developed by Google. It is designed to understand and respond to natural language queries in a more human-like way, and to provide more engaging and informative interactions with users. LaMDA is still in development and has not yet been released to the public.
# Using a pre-trained GPT-3 language model to generate text
import openai
openai.api_key = "INSERT_YOUR_API_KEY_HERE"

prompt = "Write a rom com story about a innocent plead guilty in a murder case. The story should be at least 1000 words long and end with the suspense ."
model = "text-davinci-002"
response = openai.Completion.create(
engine=model,
prompt=prompt,
max_tokens=200,
n=1,
stop=None,
temperature=0.5,
)
generated_text = response.choices[0].text
print(generated_text)

What is a Prompt?

A prompt serves as a message or question that prompts a particular response or action from the user. In the realm of conversational AI, prompts play a vital role in guiding the conversation and helping the user attain their intended goal.

Effective prompts are usually brief, simple to comprehend, and contextually relevant. To accomplish this level of personalization, prompts can be customized to suit specific user personas or segments, taking into account factors such as age, gender, location, and past behavior.

The significance of prompts in generative AI cannot be overstated, as they assist in guiding language models and shaping the content they create. By creating relevant, concise, and engaging prompts, engineers can ensure that the AI system produces content that resonates with users and caters to their needs.

Prompts can be generated using various methods, such as hand-crafting, rule-based generation, and machine learning-based generation. Human writers create hand-crafted prompts meticulously to achieve the intended outcome. Rule-based prompts, on the other hand, are generated based on pre-defined rules that specify the desired behavior for each scenario.

In conversational AI systems, language models and prompts work in tandem to create engaging and efficient conversations with users. Language models generate responses to user input, while prompts guide the conversation and prompt specific responses.

A prompt further can be sub divided into:

  • Instruction
  • Context
  • Input Data
  • Output Indicator

A prompt is a set of instructions that tells a language model what task to perform. The prompt includes several components, lets do a double click:

Instruction: The prompt provides a set of instructions on what the language model needs to do. For example, it may ask the model to write a story or translate a sentence.

prompt = “Generate a paragraph about cats. The text should be at least 100 words long and include information about their behavior, diet, and common breeds.”

Context: The prompt provides context for the task. It gives the model information about the problem that it is trying to solve. The context helps the model to understand what it needs to do.

prompt = “Write a review of the movie ‘The Godfather.’ Start by providing some background information about the movie and its director, Francis Ford Coppola. “

context = “The Godfather is a 1972 American crime film directed by Francis Ford Coppola, based on Mario Puzo’s best-selling novel. The movie is widely regarded as one of the greatest films ever made and has won numerous awards.”

Input Data: The prompt includes input data that the model will use to complete the task. For example, if the prompt asks the model to translate a sentence, the sentence would be included in the input data.

prompt = “What is the capital city of ?”

input_data = “India”

Output Indicator: The prompt also includes an output indicator that tells the model what it needs to produce. For example, if the prompt asks the model to translate a sentence from English to French, the output indicator would be the translated French sentence.

prompt = “Write a rom com story about a innocent plead guilty in a murder case. The story should be at least 1000 words long and end with the suspense .”

output_indicator = “THE END”

What is Prompt Engineering?

Prompt engineering is the process of creating prompts that produce the desired output from a language model. This involves understanding the task that the model needs to perform and creating a prompt that provides the necessary context and input data to achieve that task.

In prompt engineering, a language model is often used to generate text prompts for a given task or to complete a given prompt. This is achieved by fine-tuning the model on a specific dataset and task, allowing it to learn the specific patterns and structures of the language used in that task. This makes the model better at generating text that is relevant to the task at hand.

For example, let’s say we want to build a language model that can generate movie reviews. We would start by training the model on a large dataset of movie reviews. Once the model has been trained, we can fine-tune it on a smaller dataset of movie reviews for a specific movie genre, such as horror movies. This would allow the model to generate more relevant and accurate reviews for horror movies.

One of the challenges of prompt engineering is finding the right balance between providing enough information for the model to perform the task accurately, while also avoiding over-specifying the task. Over-specifying can lead to the model producing output that is too narrow and limiting.

To create effective prompts, prompt engineers need to have a deep understanding of the language model that they are working with. This includes understanding its strengths and weaknesses and how it processes input data.

Example optimizing a prompt to generate descriptions of products for an e-commerce website

prompt = “Write a product description for a laptop. The description should be between 100 and 200 words long and include information about the laptop’s features, specifications, and benefits.”

optimized_prompt = “Write a product description for a high-performance laptop with a 14-inch display, 8GB RAM, and 512GB SSD. The laptop is perfect for gaming, video editing, and other intensive tasks. It also has a long battery life, making it ideal for travel.”

In conclusion, prompts and language models are critical components of many software development applications. Prompt engineering is the process of creating effective prompts that produce the desired output from a language model. Language models, such as GPT-3, are becoming increasingly powerful and are transforming the way that we interact with software applications.

As generative AI continues to evolve and revolutionize the digital landscape, it is essential for engineers and content creators alike to have a solid understanding of the fundamental components that drive these systems. By mastering the language models, prompts, and prompt engineering techniques that underpin generative AI, we can create content that is not only accurate and engaging but also truly transformative, revolutionizing the way we interact with technology and each other.

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Ankur Goel

Engineering @ Adobe , 18+ Yrs experience in delivering outsanding solutions across various industries globally. I offer free guidance to startups.