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AnMaree Williams
AnMaree Williams

AnMaree Williams

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From Lessons from Magic Kingdom: How to hack positive impressions by Chris Duffy

The old, nasty, no-good reality fades, which sets up the guest to accept the new reality they are about to experience.

From Lessons from Magic Kingdom: How to hack positive impressions by Chris Duffy

…t regularly ride a ferryboat, but even if they do the Disney boats are different enough to be unique. People do ride trains every day, but they usually don’t ride monorails that have their tracks run through the middle of a hotel.

From Lessons from Magic Kingdom: How to hack positive impressions by Chris Duffy

The guest has already made a choice with zero ramifications, and now they are in a situation where they have nearly zero responsibility for how things work out. They are being taken care of; and whether or not they consciously realize that, they begin to let go of the old reality.

Claps from AnMaree Williams

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Spot on and I have worked with so many people who do all of these in every meeting.

Sam East

No one wants to use things that meet business goals.

Olivier Slabbers

Although I like pretty things too, I believe that design should solve problems and meet business…

Katya Kovalenko