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Anna Kendeva
Anna Kendeva

Anna Kendeva

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Highlighted by Anna Kendeva

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From The Death of “Users” and “Product Design” by Julie Zhuo

One of the things Joe Gebbia always said to me about Airbnb was that he cared much more about the entire experience of your vacation—whether you felt welcomed by your host, whether you were able to easily find and get into the apart…

From The Death of “Users” and “Product Design” by Julie Zhuo

And that’s just backwards. People don’t exist to use your products; you build products with the goal that they can be useful to people.

From Visualizing The Future of Automobility by Ricardo Figueiroa

…uage — you can email him and he sends you text messages. These small elements give Cody a realistic emotional impact.

Claps from Anna Kendeva

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Diversity and Design: how can we use our learnings to be better designers

Flávio Bezerra

Two ways of reaching the end-users in a B2B scenario

Flávio Bezerra

Challenges of user research in B2B product design

Flávio Bezerra