Inbound marketing

Issue n.1 Lack of communication between two teams. It is important to attend each other’s meetings. The irrelevance of marketing campaigns that sales see should be replaced with fine-tuning and optimising the results and getting outsider’s view.

Issue n.2 Sales ignores the content created by marketing. To solve this, marketing should address the key points and explain the purpose of the content. Since the main issue is that sales cannot close the gap between the content and the audience.

Issue n.3 Sales and marketing are not on the same page. Intranet, Google Drive or any other kind of a shared platform with the information and educational content can help keeping both teams on track.

Issue n.4 Marketing is not working on creating the leads. Sales should say the pain point, marketing creates the content.

Issue n.5 Critical feedback is crucial. Both teams need to go through additional CRM training. A productive system of data storage should be made; not fun, but necessary.

Issue n.6 Marketing and sales go same way. There is no more — I give you info, you do your job. Both teams should be involved in the entire buyer’s journey.

Based on HubSpot, 2016