Anna ShihHow fashion brands celebrate the Lunar New Year in 2023The Lunar New Year, also known as Chinese New Year, officially starts on 22 January this year. It is usually celebrated in most…Jan 31, 2023Jan 31, 2023
Anna ShihWrap up my 2022When life gives you lemons, make lemonade. I made a pitcher of it.Jan 5, 2023Jan 5, 2023
Anna ShihWhat do customers want from physical stores with the new normal expectation?People are returning to stores after two-year shopping online, but what will keep bringing them to visit stores in the future?Jul 18, 2022Jul 18, 2022
Anna ShihWhy do high-end brands sell products at a much higher price?Have you wondered why luxury fashion brands sell products so expensive? The article will discuss some marketing factors that boost brand…Jul 4, 2022Jul 4, 2022
Anna ShihWhen stones block the road, find other routes or use them to climb somewhere higher.There was a meeting with a successful businessman currently. He shared his sustainable vision of the corporation and explained the reason —…Jun 19, 2022Jun 19, 2022
Anna ShihThe eye has to travel, the ear has to listen, and the mind has to open.I currently read the Happiness Project by Gretchen Rubin. A chapter called “go off the path.” describes how she randomly chose magazines to…Jun 13, 2022Jun 13, 2022
Anna ShihIn 2022, you need to know what Web3 is and the 4 ways it may impact the fashion industry.What is Web3? Defined, it can refer to a new internet environment that is decentralised based on blockchain technology.May 8, 2022May 8, 2022
Anna ShihThere are three situations to make material functions as unique selling points in a fashion…I talked with a friend to discuss how fashion marketing differs from commodities because I saw a marketing plan to make the material to its…May 2, 2022May 2, 2022
Anna ShihSix insider tips for writing a fashion trend analysis.Fashion weeks are always fantastic for everyone. But as a professional working in the fashion industry, there are six insider points to…Mar 20, 2022Mar 20, 2022
Anna Shih#TB to the store — A little warm greeting to get closer despite language barriers.When finished eating tangyuan (glutinous rice ball) at the Lantern Festival, it means that the Lunar New Year holiday has passed. For…Feb 20, 2022Feb 20, 2022