Have you wondered why luxury fashion brands sell products so expensive? The article will discuss some marketing factors that boost brand awareness and add value to products while also reflecting on the selling price. My friend forwarded me an article about the fashion products sold at a too high price…

There was a meeting with a successful businessman currently. He shared his sustainable vision of the corporation and explained the reason — however, the reason why he built this company was impressive to me. When he worked for a giant manufacturer, he found a new method to save costs during…

I currently read the Happiness Project by Gretchen Rubin. A chapter called “go off the path.” describes how she randomly chose magazines to read the topics that weren’t interesting to her. Even though she dreaded reading unfamiliar topics, she still found some new ideas. I think it is because she…

What is Web3? Defined, it can refer to a new internet environment that is decentralised based on blockchain technology. The New York Times technology columnist Kevin Roose wrote an article talking about what Web3 is. [Link: What is Web3?] He also mentions the difference between Web1, Web2, and Web3 below: Web1 Traditionally referred to as the internet of the 90s to early 2000s. Most people in this era passively read…

I talked with a friend to discuss how fashion marketing differs from commodities because I saw a marketing plan to make the material to its unique selling point (USP). The project didn’t mention any personality or atmosphere of the product. Even though I always check material before I purchase because…

Fashion weeks are always fantastic for everyone. But as a professional working in the fashion industry, there are six insider points to observe fashion trends to help write an analysis or make a reliable product plan. Whether you are a designer, product developer, planner, marketer, seller or any role in…

When finished eating tangyuan (glutinous rice ball) at the Lantern Festival, it means that the Lunar New Year holiday has passed. For immersing in the atmosphere of the “New Year” celebration from New Year’s Day to the Lunar New Year, nearly a month of celebrating mood. …

The reading note is taking for The Myths and Realities of Retail’s New Normal CATHALEEN CHEN wrote the original article | Published on Business of Fashion | 04.01.2022 This article mentioned the four gaps between the hope and reality for the retailers to adapt to the new normal. From consumer…

People seem to be calm to recent sales events, including Black Friday to the Single Shopping Festival. Is the discount war gone in 2022? According to many reports and opinions collected from many consumers, a lacklustre Black Friday just passed. …