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A few months ago we, Anna & Erik, published our own personal stories about why we decided to start Trellis Road. The common denominator, and the entire fundament of Trellis Road, is a strong personal motivation to contribute to a better food system in ways that positively affects climate change, environmental issues, human health and animal welfare.

Our recent investment in Bond Pet Foods is a testament to this ambition, showcasing that there are great investment opportunities in startups tackling not only one but multiple of these different challenges.

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When we started deep diving into different potential investment areas this spring we highlighted the pet food industry as highly relevant from an impact perspective. Not only is it a significant component of the meat industry, incorporating the problems of animal suffering and killing as well as contributing largely to global greenhouse emissions, but it’s also one where it’s surprisingly difficult to find better alternatives. …


Me and my co-founder Erik Byrenius recently launched Trellis Road, a new initiative investing in and supporting pre-seed and seed stage high-impact foodtech startups. Me and Erik have spent the last few months deep-diving into the global, but especially European, high-impact foodtech and agtech investment landscape and in a series of blog posts we’ll share some highlights of what we’ve learned. In this first part we’ll focus on key takeaways from publicly available data and reports about the investment landscape.

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There’s a ton of great information available out there, but in this post we’ve focused on data from these three…


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One thing that I’ve learned over the last years is that startups really succeed. The three friends that have nothing but a crazy idea, a bold vision and perhaps a lousy pitch deck today, can actually turn out to have changed industries, consumer behaviors and consequently even societies in ten years from now.

Obviously I this on a theoretical, conceptual, level earlier too, but just as the phenomenon in sports psychology where an athlete gets to train with the more senior athletes who are competing, and perhaps even winning, in the Olympics — it’s not until you see it you that you understand it. …

About

Anna Ottosson

Investor at Trellis Road

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