Optimise your interviews by adapting your approach towards these 6 different types of users.

After doing user testing for companies in different industries and in different environments, I have interviewed a range of extraordinary people with different personalities. Along the way I started to identify a hand-full of characters that I found easier or harder to interview and I learned how to adapt my interviews accordingly.

Let’s dive in to a description and guide for each one.

1/6 The unconfident one

How to recognise them:

They usually ask if they’re doing the right thing before they do it. “I should click on this button next… right?”

What can you do?

You don’t want to lead them to the next action by answering. Take this as an opportunity to dig deeper if something feels unclear to them. When they ask, simply say “what do you think?” and then “what would you expect to happen?”. Understand how they process your designs and once they tell you, ask them to show you by clicking on the prototype. …