Optimise your interviews by adapting your approach towards these 6 different types of users. — After doing user testing for companies in different industries and in different environments, I have interviewed a range of extraordinary people with different personalities. …

Find the balance between a creative space and a performing e-commerce. — After a year of hard work, CL’s website (a french lingerie brand) went live. Designing this e-commerce from scratch was the biggest challenge I’ve ever had and having learned so much along the way, I wanted to share my experience. How we defined the key features Set the North star and dream big When the project was discussed in details, different teams brainstormed…

And how it affects your team organisation. — Last year, I designed 3 design libraries for 3 different online brands. All of them had detailed brand books/guidelines, yet none of them had an effective design system. …

How e-commerce brands connect with their customer today. — Today more than ever, brands are looking for an emotional connection with their customers. Emotion, one of the words I hear the most when working on a landing page. Emotion /ɪˈməʊʃ(ə)n/ A strong feeling deriving from one’s circumstances, mood, or relationships with others. …