Capturing the right information earlier in your journey
From simple dashboards to complex B2B products, data visualisation projects can often come with details you wish you had captured earlier in your journey. Here’s a rundown of the questions we came across.
1. What does the data actually mean?
Don’t underestimate the impact of individuals or teams working in silos. What is logical to you and your team may not be obvious to everyone. Having clearly defined what each piece of data means is key for everyone in a project to be aligned. It will also reduce the effort for developers to clarify and dig for the data later on. What’s the format? Is the data compared to another one? Are there any thresholds that trigger special formatting or an alert? What’s the business logic? …
Optimise your interviews by adapting your approach towards these 6 different types of users.
After doing user testing for companies in different industries and in different environments, I have interviewed a range of extraordinary people with different personalities. Along the way I started to identify a hand-full of characters that I found easier or harder to interview and I learned how to adapt my interviews accordingly.
Let’s dive in to a description and guide for each one.
1/6 The unconfident one
How to recognise them:
They usually ask if they’re doing the right thing before they do it. “I should click on this button next… right?”
What can you do?
You don’t want to lead them to the next action by answering. Take this as an opportunity to dig deeper if something feels unclear to them. When they ask, simply say “what do you think?” and then “what would you expect to happen?”. Understand how they process your designs and once they tell you, ask them to show you by clicking on the prototype. …
Find the balance between a creative space and a performing e-commerce.
After a year of hard work, CL’s website (a french lingerie brand) went live. Designing this e-commerce from scratch was the biggest challenge I’ve ever had and having learned so much along the way, I wanted to share my experience.
How we defined the key features
Set the North star and dream big
When the project was discussed in details, different teams brainstormed ideas and features they would love to have across the site. The vision was to have an efficient e-shop with an advanced customer experience. …
And how it affects your team organisation.
Last year, I designed 3 design libraries for 3 different online brands. All of them had detailed brand books/guidelines, yet none of them had an effective design system. The direct consequence of that was an incredible lack of coherence across the whole UI and any communication tools, and a global confusion between the teams of designers and developers.
Brand guidelines are a set of rules explaining how your brand works, it’s often basic and related to images, logo placement, typography and colours. …
How e-commerce brands connect with their customer today.
Today more than ever, brands are looking for an emotional connection with their customers. Emotion, one of the words I hear the most when working on a landing page.
Emotion /ɪˈməʊʃ(ə)n/
A strong feeling deriving from one’s circumstances, mood, or relationships with others. Instinctive or intuitive feeling as distinguished from reasoning or knowledge.
Create emotions by adding images, yes but…
One of the first solutions you can find on most websites is the top banner.
It’s used above or before your product listing and its goal is to bring information and/or mood to your category.
The thing is, top banners suck (well, most of the time).
- Their format is awkward. Slim and wide banners are perhaps elegant and minimalist (…) yet, the images you get, no matter the source, are unlikely fitting this format, requiring then major cropping or photoshop retouches (we’ve all extended that background). …
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