Content Planning Strategy for Solopreneurs
Improve your results and decrease your content creation stress
It’s so easy to get into the habit of scrambling around to create content on the fly, often at the last minute. But throwing spaghetti against the wall to see what sticks isn’t the best content strategy. It doesn’t allow you to be consistent about the quality, value or the impact of your content. And providing consistent value to your audience is at the heart of why you produce content in the first place!
Choosing mindful content marketing goals will improve the impact of your content. It will align your content with your business and promotion goals and make every post count! A well thought out content strategy will save you time and make you more productive. It also focuses your efforts on consistently providing value that converts customers.
I’m working on a Content Planning Toolkit to help simplify content marketing strategy. Getting intentional about your content will ratchet down the stress of producing it!
How to Consistently Make Every Post Count
Today I want to give you a sneak peek at one of the tools in the toolkit! I’m going to walk you through my Content Strategy Checklist. It will help you to ensure every piece of content supports your overall strategy.
I want to apologise in advance for the quality of the video. It’s a bit wonky because I recorded it in the wrong size format! Live and learn!
The importance of keywords
You’ll have noticed that since I created my plan during the video, I’ve made one obvious change. But there are also some invisible changes!
The obvious one is that I’ve changed the title. Remember during the video I mentioned you should include keywords in your title? I changed some of my keywords, so to maximise their effectiveness, I included them in the title as well.
During the video I neglected to mention doing keyword research. I was choosing words on the fly when I was doing the demo.
I chose keywords I thought people were searching for. When I actually did a bit of research using Google Keyword, I could see that I was off the mark. I’d missed some useful keyword phrases.
The search I did turned up phrases people were actually searching for. I chose a few that had searchs in the range of 100–1K a month, and that had low competition for them. Your content will rank higher in the search if it’s a narrower topic and there’s less competition for it.
Once I had my keywords I went back in and did a bit of minor editing to my post. I wove a couple of the new keyword phrases into my copy, and added them to the SEO settings for the post.
All it took was a few minutes. It wasn’t hard and will help to grab a few more eyeballs and grow the size of my email list. A little intention goes a long way to improving the impact your content!
If you’d like to download a free copy of the Content Strategy Checklist you can do that here: http://annabel.link/Content-strategy-checklist