Anna DosevinIdeaworksFree Range Social Marketing — The Power of Organic EngagementThe social media community has been scrambling this week after a simple photo of an egg cracked the world record for the most likes on…Jan 17, 2019Jan 17, 2019
Anna DosevinIdeaworksDropping the Weight (Watchers)In September, Weight Watchers announced that the brand would be dropping their iconic name for a shorter, simpler logo. The new “WW” wants…Nov 5, 2018Nov 5, 2018
Anna DosevinIdeaworksBetter Inclusion. Better Perception.Until fairly recently, companies didn’t have to focus too heavily on corporate social responsibility and developing purpose platforms. Now…Sep 27, 20181Sep 27, 20181
Anna DosevinIdeaworksNike Takes a KneeThroughout history, companies have used their brands to make profound social and political statements. Last year, Burger King released an…Sep 12, 20181Sep 12, 20181