Augmented Reality (AR), in which interactive virtual objects are seamlessly superimposed into real-world environments, is a growing area in mobile applications. With the advancement of mobile devices capable of producing increasingly more persuasive compositions, the vast potential of Mobile Augmented Reality (MAR) has begun to be explored. To ensure the acceptance and success of future MAR systems and fill the gap in MAR research, it is vital to identify current UX guidelines that apply to MAR applications. This paper identifies existing UX design trends in MAR and surveys current MAR applications to discuss the potential areas of improvement.



“Tinder sucks,” they say. But they don’t stop swiping.

With estimated 50 million users on a single application,Tinder and with 26 billion matches made every day, the world of internet has altered the dating landscape and has open the argument of the solidity and security once provided by life-long partnerships which is now disappearing by rampant individualisation and technological change. In particular, online dating, which has rapidly become a pervasive means of seeking potential partners, has altered both the romantic acquaintance process and the compatibility matching process. …

Anna Chakravorty

User Experience Designer | Design Researcher

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