Anna KhegayHow to Reach Chinese Gen Z / Millennial Audience? Check out BilibiliWe are here to decode the Millennials and Gen Z for the marketers of today, and how the ways to reach them through Bilibili.May 30, 2019May 30, 2019
Anna Khegay5 Most Common Mistakes in KOL MarketingWhen putting together a KOL marketing campaign, sometimes the big picture is overlooked and mistakes can be made.Feb 7, 20191Feb 7, 20191
Anna Khegay6 Promo Periods You Must Know in China | Your Guide to 2019 KOL Marketing CalendarLike with a lot of things in life, you should not rush into your KOL marketing campaigns without careful planning.Feb 4, 2019Feb 4, 2019
Anna KhegaySearch Engines in China | When There is No Google, Where Do You Go?When it comes to search engine marketing in the west, companies are on familiar ground. They know that Google dominates the landscape, and…Jan 30, 2019Jan 30, 2019
Anna KhegayHow to Best Utilize Your KOL Budget for Influencer Marketing in China? Micro, Mid, or Macro KOL?So, your director has finally decided to try out influencer marketing in China! You have got a healthy sum to put toward a campaign! You…Dec 6, 2018Dec 6, 2018