22 Brands With Awesome Instagram Videos

Informal survey: How many of you have agonized over your 15-second Instagram video?

For the most part, unless you’ve mastered hyperlapse or crop video square (where your video gets landscaped or your great aunt Millie is #croppedout), you probably aren’t thinking too hard about it. You hop on Instagram, snap a pic, and call it a day.

But when Instagram announces they are going to give you 60-seconds of video-editing freedom, you drop everything and take it. And, that’s just what brands are planning to do.

I’m sure you’ve all seen the T-Mobile extended video by now?

Anyways, on March 29, 2016, Instagram shared it will transform their 15-second videos to 60-seconds videos “to bring fun, flexible, and creative, ways to create and watch video on Instagram.”

This 60-second video update came right after the massive announcement that Instagram will be changing its algorithm.

Instagram stated:

“You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most. To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.”

What does this mean for brands?

eMarketer stated in their Instagram Mobile Ad Revenues report, net mobile ad revenues for Instagram worldwide are expected to reach $2.81 billion by 2017. More than likely, content creators will be focusing on telling their stories to people on the go.

So, even though you’re getting 60-seconds of video, brands need to utilize this timespan in whatever timeframe they need to tell their story: 15, 30, 45, you get it! Now, marketers will be able to explore other avenues of video formats (think Q&A), build anticipation, and create more narratives.

According to Instagram, the amount of time spent watching videos has increased 40% since mid last year. Pixability says videos earn 2.4 comments for every image comment, and they see brands post 50% more videos per day in January this year than January 2015.

With Instagram having over 400 million active users, the user base is going to continue to grow, only making this a bigger attraction for brands.

Soon, we’ll all be able to embrace longer videos of joy cho / oh joy! and Target brand collaborations or see the launch of new photo packs from Death To Stock.

Since 15-second videos won’t stand a chance as in the coming months, it’s time to bulk up your arsenal with video-enhancing finds, and get inspired by brands delivering a slew of video-packed Instagram power.

So, I scoured the latest Instagram video offerings to bring you fresh ideas from brands currently killing it with Instagram videos. From plant-powered farms to great escapes, scroll down to peep my favorite finds. Let’s take a look.

1. Califia Farms

2. Headspace

3. FedEx

4. GoPro

5. GE

6. Starbucks News

7. KateSpade

8. adidas America

9. BlueStar Donuts

10. Julietzulu

11. Taco Bell

12. Converse

13. Red Bull

14. Oreo

15. Airbnb

16. LEGO

17. NASA

18. Ford

19. Teva

20. Ben & Jerry’s

21. Gap

22. charity: water

Instagram released the 60-second video option to all accounts (not just brands) on March 29, 2016. I believe this isn’t the end of the video updates we’ll see from Instagram for 2016.

What do you predict brands will do with the 60-second video option on Instagram? Share in the comments below.

FYI: This article was originally published on Search Engine Journal.

Thanks for reading! :) If you enjoyed it, hit that 💚 below.

BIG thanks to my editors, Danielle & Kelsey, at SEJ for allowing me to test this experiment. ✌️

Featured Image: Death To Stock Photography
Screenshot by Anna Crowe. Taken March 2016.