…so covers how users engage with a product, whether it’s a website or app. It’s like a conversation. Navigation is a conversation. Because it doesn’t matter how good your site or app is if users can’t find their way around it.
occorre mettere intelligenza ovunque, intelligenza cerebrale, intelligenza digitale ma soprattutto intelligenza emotiva
You know you have a good design when you show it to people and they say, “oh, yeah, of course,” like the solution was obvious.