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For most of 2018 and parts of this year, we heard multiple experts and journalists explaining how social media was taking a turn to become more private. Everything was heading toward encryption, DM’s, and users just weren’t comfortable putting everything out in the open anymore. They told us how Gen Z were about to change everything about social media as we know it.

That last statement was half right.

Instagram has had a few different apps floating around this year that specifically focused on direct messaging. One is called Threads and the other was just aptly called Direct but has since been shuttered for lack of use and interest. As it stands now, Threads also lacks an active user base as well as basic features. …


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Pinterest has recently given all users that have a business account access to video pin creation on desktop and mobile devices. If you didn’t know about that, don’t feel too left out, not a lot of people did. I noticed the additions to the iOS app early last week and then a few days later received a notification from the desktop client.

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So here’s what we know is happening over in Facebook land

Shortly after Facebook released their Q2 reports showing user growth (specifically DAU’s) that looked remarkably similar to a massive drawing of a zero, everyone hopped on the Cheddar and HLN streams to watch the biggest loss of revenue in a company’s history.

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And it dropped REALLY fast.
Like 20% in a few hours kind of fast that lost them 120 billion in market capitalization.

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According to Facebook's COO Sheryl Sandberg, “GDPR has not had a significant revenue impact, but we recognize there are still risks. Advertisers are still adapting to those changes. …


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Following the fact that Facebook and Cambridge Analytica systemically stole your soul over the past 4 years because nobody reads any TOS, Vine 2’s co-founder Dom Hoffman is calling the latest project quits.

Users everywhere have been clamoring for another player to enter the game and give them that social satisfaction they used to have from a new platform. Even if that new platform is a remake of one that was sold off to Twitter and then axed.

Hoffman starts off: “I’ve made the very difficult decision of postponing the V2 project for an indefinite amount of time. There are several reasons for this, including a bit of “sequelitis”, but I’d like to explain the biggest one, which is due to financial and legal…


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On October 21st, Filip Struhárik decided to take some time out of his day to write about the biggest drop in Facebook organic reach they had ever seen and the screenshot heard around the world was born.

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Interactions on 60 biggest Slovak media Facebook pages. Facebook is testing Explore Feed since Thursday. Source: CrowdTangle.

Facebook had been recently testing some Newsfeed algorithm changes, namely the Explore Feed, that had shown a considerable drop in organic traffic across six countries (Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia.)

The basis of this Explore Feed was to take brand pages and move them into a seperate feed that combined what they called “The best pages from across Facebook”.

What happaned was we found a few different versions of this feed. …


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When you think of ways to promote your floral brand on social media, names like Facebook, Instagram, and Pinterest are usually the first that come to mind. Snapchat on the other hand is related back to kids and for the most part, not a great way to showcase the industry.

Well things over at Snapchat have changed recently and it’s looking like it could be your next move to generate more than just brand awareness and engagement.

Snapchat has recently introduced a few new features that can bring in more sales to your website, have users tap on a map to see your products and location, and bring up your reviews and give directions directly to you. …


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Remember fidget spinners?

In May of this year, it was impossible for any child under the age of 12 to have too many of them in every shape, size, and color available. They started at around $2.99 at your local 7–11 and somehow found their way up to $8.99 and that’s for the crappy plastic ones with the K-Mart brand skateboard bearings in them.

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Then to make them cheaper to produce, they started pulling out the three bearings on the edges, replacing them with round metal pieces, and just leaving the one in the center. …


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Over this past weekend it has come to the attention of the social media community that Facebook has begun testing a new way for posts to go for brand pages. More specifically, this post from Filip Struhárik: Biggest Drop In Organic Facebook Reach We’ve Ever Seen.

This test is currently being conducted in 6 different countries across Europe and will possibly be expanded into North America in the following weeks.

Here is what we know so far from these tests:

The regular Facebook newsfeed is no longer showing posts from pages you follow unless it’s a sponsored post (ad set or boost) as it’s trying to give it a more personal feel by focusing on posts from friends. …


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On October 11th, florist in all 50 states got together to promote the floral industry as a whole along with their personal brick and mortar shops with Petal It Forward.

In 2015, Ogilvy PR and SAF (Society of American Florists) partnered together in promoting local florists as the go-to source for the flower purchasing needs while at the same time educating the consumer on the emotional benefits flowers have on a person’s everyday life and attitude in general.

They wanted to show that there’s still something very special about giving and receiving flowers from complete strangers. …


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Snapstreaks

You know what a Snapstreak is, right?

Just in case you don’t, here’s an entire page of Snapchat’s Q&A section that explains what this massive part of the Gen Z/Pre-teen daily Snap use looks like.

It’s those numbers to the right of the username that lets each other know how many snaps they've sent back and forth consecutively and to the younger demographic, it means everything.

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Here’s the thing about younger users that are collecting streaks like a window that yearns for a good windexing, they aren't snapping in the sense of what you think snapping would really be.

For example, maybe you’re watching stories of your friends day that are filled with pics of them mowing down a hot cheesesteak while burning their face off or videos of a Slurpee slurp-down brain freeze challenge going on in some random 7–11 parking lot. …

About

Jeff Higgins

Social Media & Reputation Management on Anna Maria Island Florida. Shirts and shoes are optional and drinking at noon is acceptable.

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