Jeff Higgins
Social Media & Content Marketing on Anna Maria Island Florida. Shirts and shoes are optional and drinking at noon is acceptable.
no longer ‘he who has the most relationships wins’ but rather ‘he who has the most meaningful ones does.’
The Paradox of Social Scalability + Why It Matters
Sarah Moore
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This is one of the biggest hurdles when advocating for more engagement and not just more likes, followers, or puking a stream of sub par content. When you can make your audience feel like it’s a part of the brand and not a random profile picture, you’ll see a “personal” conversion rate that trumps any vanity metric.
