Why is Social Media Marketing so important?
No matter what you sell, and who you’re selling it too, using social media as a marketing tool is necessary to grow your brand.
At this point in the game, not having an active social media presence is kind of like pulling out a flip phone at a business meeting then wondering why Paul keeps getting all the new accounts.
Some people still own flip phones and some people dig their heels in and ask ‘Do I really need Social Media Marketing?’ Yes you do, and here’s why.
- Driving targeted traffic — Creating a new page on your site is like taking a really great selfie. You want the world to see it and bask in its brilliance, but you don’t want to beg for attention, or worse — pay for it. That’s why well-placed social media posts can make all the difference.
- Boosts your websites SEO — A killer content strategy for SEO is the most important part of earning top spots in search engine rankings, but driving traffic to your optimized pages will cause them to climb much faster in the search engine results pages.
- It leads to real relationship marketing — Part of what makes things like Twitter and Instagram marketing so cool is the interaction you get to have with your customer base — you can read their tweets and status updates to get insights into their daily lives (and maybe adjust your marketing strategy as a result). What products are they buying and why? What are they doing on the weekend? What kind of posts do they love to share, and from what websites?
- Social media ads allow targeting and retargeting — One of the reasons social media is important is because of the highly customizable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked. You also have to the option to install a Facebook pixel on your site and use it to retarget the users who visit you — these people are far more likely to convert into solid leads and sales!
- Users are receptive to your messages — People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.
- A strong social media presence builds brand loyalty — Brands with active social media profiles have more loyal customers. It’s easy to imagine why when you’re engaging and interacting on social media you become less like a corporation and more like what you truly are — a unified group of people who share a vision.
- Your competition is social so you should be too — 91% of brands are using more than one social media platform. This isn’t something you want to fall behind the competition on, because it’s much harder (and more expensive) to play catch up than it is to get in on the game early.
- You can respond to problems immediately — If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues — and you can take steps to resolve them right away. Consumers appreciate companies that respond to customer complaints — and don’t hesitate to rant online to anyone who will listen when companies don’t take the time to make things right.
What are you waiting for? We’re right here to help. #M’Agence