Common fundraising mistakes to avoid — ACP
Fundraising is both an art and a science. If your fundraising revenues are static or declining, your organization is probably making one or more of these common fundraising mistakes
Lack of planning
Things haven’t been well considered. Crisis response is triggered by deadlines. Nobody is sure what they should do. It’s all a chaotic fire drill. Does any of this ring a bell?
There is always a bottleneck on information since just a few people have the prior knowledge required from the previous year. This frequently results in the “suffering martyr syndrome,” in which the person in control, who should have had everything planned out months in advance, instead complains about how overworked they are.
Repeating the same fundraiser
Because it’s what you’ve always done, the same old fundraising is repeated over and over. Because the duties and responsibilities are well-defined, it’s a safe and secure solution. Unfortunately, your supporters are most likely fed up with it. Your volunteers are most likely in the same boat.
Lack of information, fear of change, unwillingness to disrupt the current quo and other factors are at the basis of this fundraising lethargy. You will boost your chances of success if you take the time to broaden your knowledge base.
Poor support materials
Another issue is the lack of adequate support resources. These are usually obtained from a vendor and shown to each potential sponsor. Your company’s image is reflected in the quality of that presentation material. Don’t accept brochures that make your organization seem bad.
Create new sales materials in-house if necessary to augment what your vendors already have.
Weak internal communication
This shows up in a variety of ways and stymies your fundraising efforts. A lackluster performance is a result of not offering clear direction to your volunteers and sellers.
These types of communication issues have a significant negative impact on revenues. Examine how your group distributes information. Create a system with various communication routes. Remove bottlenecks in the information flow. Make your website a valuable source of particular information about everything your organization is doing.
Lack of publicity
Advertising is effective. That’s why there’s so much of it around. Put it to work for your company by spreading the word in as many ways as possible. Make use of fliers, posters, signs, and media contacts, among other things.
When was the last time your company or organization issued a press release?
Publicity raises community awareness of your non-profit and reaps enormous benefits. It will encourage more involvement, expand your volunteer pool, provide feedback, and provide a way to communicate the results.
Holiday conflicts, terrible weather, competition doing the same thing, lack of interest owing to another event, overlapping school test periods, and other issues fall under the category of bad timing.
Anything that falls on a major holiday, such as Christmas, New Year’s, Easter, Independence Day, or Eid holidays, should be avoided. Because of the absence of participants and supporters, those are unused time slots on your calendar.
Keep an eye on what other fundraisers are taking on in your area. Stay in touch with other group leaders and provide something unique.
When an event-style fundraising clash with another significant community event, the majority of the attendees will be turned away. Check the calendar for upcoming athletic events and community events.