I agree that for a big brand it’s important to be inoffensive, but I’d restrict this rule to a…
Darren Barefoot

Puns are easy to avoid, though — and there are many more avenues to being funny as a company, so why not just take those, right?

I mean, I also have thoughts about who comprises “dumb people” in that model, but srsly. There are so many more wonderful ways of being funny.

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