Mark Kilens, VP of Content at Drift
Mark Kilens, VP of Content at Drift

Content marketing and brand publications often feel like the Wild West. A lot of journalists and companies are getting involved, but there are no standards nor a consensus about methods, boundaries, and metrics for this young industry. As a content strategist for a startup and former business and design reporter, I’m curious about the different approaches tech companies take when they go into content marketing. I decided to start a series of interviews with brand publication editors to discover how they see this new field.

Today, I’m excited to share an interview with Mark Kilens, VP of Content and Community…


Recently, I got a chance to interview Brady Flynn, product management expert and founder of Primer, a marketing platform and service that has helped companies like Microsoft and hims increase their conversion rates by connecting marketing campaigns with custom landing pages. Brady shared what he’s learned from helping early-stage startups. Here are his tips for accelerating growth.

This is an excerpt from an interview with Brady on scaling early-stage startups. To learn more, check out the full article.

Run the right kinds of tests

We like to say that thousands of tests always leads to results. If you think about running thousands of tests, the top…


Co-founder Hiten Shah on how PMs can become better at customer research

Recently, I got a chance to interview Hiten Shah who has created several successful SaaS brands (FYI, KISSmetrics, Crazy Egg and others) and wrote the popular book 5 Habits to Building Better Products Faster. I asked Hiten for his insights on building and scaling successful products and becoming a better customer researcher.

This is an excerpt from an interview on how to avoid common pitfalls of product development, where Hiten shares his insights for PMs. To learn more, check out the full article.

Why do you think a lot of companies don’t do enough customer research?

Doing customer research is hard because you have to set up time to talk to people. You…


Recently, I got a chance to interview Suneet Bhatt, a general manager at Crazy Egg. The company was founded in 2005 by Neil Patel and Hiten Shah, but its growth has stopped and it needed a new vision. Suneet told me how he started long-lasting change and grew the team from 6 to 29 people in less than a year.

Crazy Egg was founded by Neil Patel and Hiten Shah in 2005. Today, 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral Maps, and User Recordings), fix what isn’t (with the Editor), and test new ideas (with a robust A/B Testing tool). Crazy Egg helps anyone who’s building, launching, or monitoring something on the web make the most out of every visitor.

Suneet Bhatt:

“As the general manager at Crazy Egg, my main goal is to build the company. Here is what I did first to initiate long-lasting change.

Dance with the team that brought you.

The first step, before…


Summer Kim

Recently, I got a chance to interview Summer Kim, Head of User Research at WhatsApp. She told me about establishing a sustainable user research process at tech companies.

Step 1: Understand your user’s needs and define success metric

From a user research perspective, the most important thing for a researcher is to try to figure out what a user is trying to do (goals), or what user problem they have. And with an established product, we have to make sure that the changes we make aren’t breaking anything. It has to be very well integrated and respected, all the things that people are currently doing. Get all the stakeholders in the room, and have discussions about user priorities.

It is also great to start thinking about the success metrics as early as possible. This could be a great…


Content marketing and brand publications often feel like the Wild West: a lot of journalists and companies are getting involved, but there are no standards or a consensus about methods, boundaries, and metrics for this young industry. As a content strategist for a startup and former business and design reporter, I’m curious about the different approaches tech companies take when they go into content marketing. I decided to start a series of interviews with brand publication editors to discover how they see this new field.

Today, I’m excited to share an interview with Carmel DeAmicis, an editor at Figma. Previously…


Content marketing and brand publications often feel like the Wild West: a lot of journalists and companies are getting involved, but there are no standards or a consensus about methods, boundaries and metrics for this young industry. As a content strategist for a startup and former business and design reporter, I’m curious about the different approaches tech companies take when they go into content marketing. I decided to start a series of interviews with brand publication editors to discover how they see this new field.

Today, I’m excited to share an interview with Rob Alderson, VP of Content and Editor-in-Chief…


For my personal newsletter (in Russian), I regularly select the best long reads about tech, media, and design. The newsletter also has a section where I publish lists of articles worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided to post these lists in English on Medium, too. The eleventh selection of good reads is created by Jessica Lauretti, an artist, entrepreneur and thought leader based in New York City. …


In my personal newsletter (in Russian), I regularly choose the best longreads about tech, media, and design. Recently, I’ve started a new section where I publish lists of articles worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided to post these lists in English on Medium, too. The tenth selection is created by one of my favourite writers, Joanne McNeil. She is interested in the ways that technology is shaping art, politics, and society. She was a 2015 fellow at the Carl & Marilynn Thoma Art Foundation and an…


In my personal newsletter (in Russian), I regularly choose the best longreads about tech, media, and design. Recently, I’ve started a new section where I publish lists of articles worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided to post these lists in English on Medium, too. The ninth selection of good reads is created by Natasha Stagg, a writer based in NYC. Her works have appeared in Artforum, DIS, Dazed & Confused, and V. Her first novel, Surveys, was published by Semiotext(e)/Native Agents.

Natasha Stagg:

Natasha’s first book, Surveys, was published in 2016 by Semiotext(e)/Native Agents, via MIT Press.

Ever since reading Claire Vaye…

Anna Savina

SF-based editor and content strategist✌️ https://asavina.com/

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