Recently, I got a chance to interview Brady Flynn, product management expert and founder of Primer, a marketing platform and service that has helped companies like Microsoft and hims increase their conversion rates by connecting marketing campaigns with custom landing pages. Brady shared what he’s learned from helping early-stage startups…

Co-founder Hiten Shah on how PMs can become better at customer research Recently, I got a chance to interview Hiten Shah who has created several successful SaaS brands (FYI, KISSmetrics, Crazy Egg and others) and wrote the popular book 5 Habits to Building Better Products Faster. …

Recently, I got a chance to interview Suneet Bhatt, a general manager at Crazy Egg. The company was founded in 2005 by Neil Patel and Hiten Shah, but its growth has stopped and it needed a new vision. Suneet told me how he started long-lasting change and grew the team from 6 to 29 people in less than a year. — Crazy Egg was founded by Neil Patel and Hiten Shah in 2005. Today, 300,000 websites use Crazy Egg to understand what’s working on their website (with features like Heatmaps, Scrollmaps, Referral Maps, and User Recordings), fix what isn’t (with the Editor), and test new ideas (with a robust A/B Testing…

Recently, I got a chance to interview Summer Kim, Head of User Research at WhatsApp. She told me about establishing a sustainable user research process at tech companies. — Step 1: Understand your user’s needs and define success metric From a user research perspective, the most important thing for a researcher is to try to figure out what a user is trying to do (goals), or what user problem they have. And with an established product, we have to make sure that the changes we make aren’t breaking anything…

Content marketing and brand publications often feel like the Wild West: a lot of journalists and companies are getting involved, but there are no standards or a consensus about methods, boundaries, and metrics for this young industry. As a content strategist for a startup and former business and design reporter…

Content marketing and brand publications often feel like the Wild West: a lot of journalists and companies are getting involved, but there are no standards or a consensus about methods, boundaries and metrics for this young industry. As a content strategist for a startup and former business and design reporter…

For my personal newsletter (in Russian), I regularly select the best long reads about tech, media, and design. The newsletter also has a section where I publish lists of articles worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided…

In my personal newsletter (in Russian), I regularly choose the best longreads about tech, media, and design. Recently, I’ve started a new section where I publish lists of articles worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided to…

In my personal newsletter (in Russian), I regularly choose the best longreads about tech, media, and design. Recently, I’ve started a new section where I publish lists of articles worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided to…