Reading: Social Entrepreneurship

In my personal newsletter (in Russian), I regularly choose the best longreads about tech, media, and design. Recently, I’ve started a new section where I’ll publish lists of longreads worth reading created by different interesting people from all over the world. Since my newsletter is in Russian, I decided to post these lists in English on Medium, too. The first selection of interesting articles is created by the designer and social entrepreneur Matthew Manos.

Matthew Manos, the founder of global design-strategy consultancy, verynice:

“I’ve chosen the subject of (social) entrepreneurship. Traditionally speaking, a social enterprise is a business that dedicates the majority of its focus toward creating impact, or solving a social/environmental problem. This said, impact is truly a part of every new business or entrepreneurial endeavor, whether it is directly expressed/celebrated, or not. As a result, I have selected 5 articles/books/media content samples that collectively define what it means to be a responsible entrepreneur in 2017.”

Building Social Business by Muhammad Yunus

I can’t provide a list of book recommendations without mentioning the book that changed the way I see business. In the early days of verynice, I assumed that to make a social impact, we would have to become a non-profit organization. It was not until I read this book that the vision for our give-half model became clear — that capitalism, and the private sector could be harnessed for the greater good / Amazon / 256 pages

Running a Business with Boobs by Jesse Genet

My team is majority women, and for ~4 years I had a female business partner. This experience opened my eyes to the challenges women face in the startup and business worlds. Recognizing this gap is among the most critical issues for a business leader to get involved in. My friend Jesse Genet, an incredibly inspiring CEO, penned this article which perfectly highlights many issues that men often completely miss / Medium / 5 min read

The Lean Startup by Eric Reis

Prior to learning about Eric Reis’ work, I would have considered myself a perfectionist. I loved working on projects secretly, and then revealing them to people in their fully polished form. After learning about the importance of iteration and rapid validation, however, my approach completely changed to become far more action-oriented, and open to failure, a trait that any successful entrepreneur must have / Startup Lessons Learned / 3 min read

Sacred Economics by Charles Eisenstein

Phenomenons such as the sharing economy have exposed to us the growing interest in re-thinking “exchange” and “value” in our market-based economy. This book (which is available to read online!) by Charles Eisenstein does an incredible job tracing the history of money and capitalism while simultaneously giving the reader so many entry points to consider the downside of our current system. By the way, if you’re interested in this idea, you should also check out What Money Can’t Buy by Michael Sandel / Sacred Economics / 224 pages

Free! Why $0.00 is the Future of Business by Chris Anderson

If there’s one thing I’m obsessed with, it’s the notion that “free” can be a strategic advantage for businesses. This article by Chris Anderson does a brilliant job highlighting future business trends that, despite being written almost 10 years ago, are incredible relevant today / Wired / 19 min read


Would you like to share you thoughts or suggest a subject for a reading list? Please feel free to contact me: anysavina [at] gmail [dot] com.