Published inDisrupt DNA·Jun 28, 202125 Ways To Write Emails Without Sounding Rude Or AngryThe Art Of Maintaining Professionalism Amidst Negative Emotions — Good communication is the bridge between confusion and clarity. — Nat Turner In my line of work, I have seen it all, the customer who wants the 16th free change even though our policy only allows for 3, the co-worker who never reads his email (Ay catch your shade), the…Workplace Relations5 min readWorkplace Relations5 min read
Published inDisrupt DNA·Jun 23, 2021PRODUCT REBRANDING: GUGURU AND EPADISRUPT DNA REBRANDS THE POPULAR SNACK — POPCORN AND PEANUTS — Growing up in Lagos meant that at some point in your childhood, you would have purchased this snack popularly known as Guguru and Epa, a Yoruba translation of the word popcorn and peanuts. I remember having to queue up as a child waiting to buy this snack packaged in cone-like…Product Branding4 min readProduct Branding4 min read
Published inDisrupt DNA·Nov 26, 2020Marketing Ethics To Leave Behind in 2020What exactly falls under ethical or unethical ways of marketing? The essence of ethics is to ensure fairness and respect for people’s rights and interest. Unethical marketing mostly constitutes marketing strategies that are manipulative, false, fake, spam, stereotypical, etc. …Marketing2 min readMarketing2 min read
Published inDisrupt DNA·Nov 24, 2020How To Make Your Brand More HumanA lot of people equate branding with formalities and I’m guilty of this as well. We tend to see branding as a ‘thing’ or some abstract symbol or bold badge that a company or business should be known for. …Branding Strategy4 min readBranding Strategy4 min read
Published inDisrupt DNA·Nov 20, 2020Graphic Fails To Avoid In BrandingEvery brand has an identity, in fact, that is what branding is all about. A lot of factors come together to create a brand; it ranges from voice, colour, reputation, style, design, etc. Graphic design plays a huge role in branding as the onus is on the design team to…Graphic Design3 min readGraphic Design3 min read
Published inDisrupt DNA·Nov 17, 2020Marketing Strategies That Appeal To Gen Z and MillenialsWhile people may be unique and have their individual traits and preferences, it is also worthy of note to acknowledge the circumstances surrounding people’s lives because this contributes to shaping them into what they are or become eventually. One of these circumstances will be the generation in which they were…Marketing Strategies5 min readMarketing Strategies5 min read
Published inDisrupt DNA·Sep 11, 2020M̶e̶n̶’̶s̶ ̶M̶e̶n̶t̶a̶l̶ ̶H̶e̶a̶l̶t̶h̶. SILENCE! MEN DON’T CRYYesterday September 10th was world suicide prevention day. Across the globe, various groups and societies came together to raise awareness about how we can build a future where fewer people die from suicide. Suicide as a whole is an issue that desperately needs more conversations around it as it is…Mental Health4 min readMental Health4 min read
Published inDisrupt DNA·Sep 4, 2020PRODUCT BRANDING - THE AGBO JEDI STORYThe Effect of Great Branding On Product Perception — Agbo Jedi — The one-stop medicinal herbal drink for the average Nigerian; sold in shot glasses by women hawking around the streets of Lagos. We have been told it “cures everything” (I haven’t seen any scientific evidence to back this claim though). …Branding5 min readBranding5 min read
Aug 27, 2020The Big Bad W̶o̶l̶f̶ FeministIf you look up the meaning of the word, feminism on google, you are bound to see any of these statements as the definition: Feminism is the advocacy of women’s rights based on the equality of the sexes Feminism is the belief that men and women should have equal rights…Social Change2 min readSocial Change2 min read
Published inDisrupt DNA·Aug 25, 2020The Beans and Bread Of BusinessThe Impact Of Co-Creation on Business Performance — Growing up in the grizzly suburbs of Lagos; I would wake up on most days greeted by the sweet aroma of hot “agege” bread, and trailing not too far behind the bread seller would be Mama Pelumi, a middle-aged woman hawking freshly prepared beans widely referred to as “Ewa-agoyin”. Back…Business3 min readBusiness3 min read
