The Fintech Transformation is Determined by Enthusiasts

Artwork by Daria Shileaeva.

There are around 4,000 registered fintech-related companies globally and their number keeps growing.

The fintech transformation stimulates the appearance of new payment providers, peer-to-peer lenders, innovative crowdfunding and trading platforms. According to Fortune magazine, $19 billion were invested into finance startups in 2015, which is a significant increase from $2 billion in 2010. These companies are changing the future of finance.

Fintech vs. Traditional Banking

Banks did not face any competition for centuries, which removed their stimulus to innovate and be transparent. Traditional banks have usually out-of-date, yet well-established IT infrastructures. This is an additional deterrent for incumbents to implementing new technologies, adapting to new customer demands and providing clients with the apps they expect to have.

Banks do not change quickly. Their established reputations force them to consider and reconsider lots of issues before moving one inch forward. If clients’ funds, or worse, their personal data (!) gets lost due to a new system, serious consequences will follow.

Even though the fintech transformation is happening quickly, banks are trying to adjust as well. Some of them are running accelerators such as the Barclays TechStars, others are opening separate divisions, for example Citigroup established its own Fintech unit. Thanks to this department that is focused on rapid prototyping, Citi plans to release a mobile-banking app with a cool facial recognition feature by the fourth quarter of 2016.

Fintechs are making it really easy and cheap to:

1. Transfer money;
2. Keep one informed about all account updates across devices;
3. Make better financial decisions through analytics, accounting, budgeting, prediction, and decision-making software.

Forbes gathered a list of the most successful fintech startups of 2015. It contains companies that deal with trading and investing, lending, payments, personal finance, currency exchange, you name it! They all stand out thanks to their brand new idea or approach that brings value to their clients. Here are some of the fintech areas in which you can open a startup:

1. B2B payments;
2. Mobile apps development for the unbanked and underbanked population;
3. Creation of social media platforms with integrated financial options;
4. Sales platforms for fintech products, etc.

It is today’s digital customers and their high expectations who push the fintech transformation on, while the trends toward the Internet of Things and Augmented Reality will only spur innovation in finance. One must only identify the areas which have been neglected and find a niche where more value can be brought. Can you think of some other areas which you feel could use a healthy dose of disruption?

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