…learned how to do that at a very young age. I tell the story often, but I’ll mention it here again: I learned the difference between doing something for external success and money vs doing it because you love to do it by playing World of Warcraft. Imagine growing up in the neighborhood I’ve described and saying, “I want to play professional vid…
As organizations get more complex, the focus can easily shift away from human centered design. Instead of understanding and empathizing with our users, we are designing for our managers, committees, design guidelines and ourselves — this can be really far off from what people are actually hiring the product for.
The brain responds to big challenges by triggering the amygdala, the fear center in the brain. If the challenge is perceived as too great, if the person stumbles, the fear becomes crippling and the person gives up, often with despair or self-criticism. If the steps are small, the fear mechanism is quiet, and the brain develops new habits from the repetition of small steps.
…hey had on us, it can be an infinitely valuable realization. Because if we understand these things, we can tell the difference between the people we’re carrying around and who we actually are. And although this distinction might be more gray than it is black and white, it’s the most valuable thing of all.