25th SEC Football Championship Game

The two most important messages/themes for the 2016 SEC Football Championship Game: that it was the 25th game and the match-up itself.

OCTOBER

  • Announced the 2017 SEC Football Legends Class
  • Decided on an event hashtag = #SECChamp25
  • Began posting sponsored posts with AT&T to win tickets to the game

NOVEMBER

  • Announced that all former SEC Champ MVPs would be invited back to be recognized — this was special to this year, an added bonus for it being the 25th Game.
  • Announced that Steve Spurrier, Gene Stallings and former SEC Commish Kramer (two coaches and commish from the 1st game) would be present for the opening coin toss — another added bonus for this year’s game
  • Began our 25 days until countdown — using video recap of MVPs games on Facebook & Twitter, putting a still photo on Instagram.
  • Started pushing championship game security updates out
First day of 25 days until countdown … introduced countdown with an infographic

NOVEMBER 19 — Match-up officially known

Graphic created & used on all three platforms (Twitter, Facebook, Instagram)

WEEK OF GAME

  • Changed cover photos to be SEC Championship specific
  • Documented field painting at the Georgia Dome — this year each end zone would be painted to match the team’s home end zone.
  • Added Facebook Frames for each team in Champ Game
  • Informed fans about things happening during champ week — example: SEC Fanfare, team pep rallies, youth clinic, AllState good works day, etc
Facebook Frames created for both teams — encouraged fans to rep their team ahead of #SECChamp25!
Recap of the Thursday Youth Clinic — all video shot and edited on an iPhone 6
Pep rallies available to fans at the GWCC on Saturday prior to kick-off.

FRIDAY — DAY BEFORE GAME

  • Real-time coverage of team arrivals, coaches press conferences, MVPs honored at Coaches Luncheon, SEC Legends dinner, SEC FanFare
  • Final day of ‘Countdown to #SECChamp25’
  • Documenting final touches of Georgia Dome set-up for GameDay
Photos taken throughout the day — all taken on an iPhone 6
Posted on Friday morning
Verne Lundquist receives standing ovation at SEC Legends dinner

SATURDAY — #SECChamp25 GameDay

  • Posting real-time content getting people pumped for GameDay in Atlanta
  • Snapchat filter activates at 2 pm ET — two hours prior to kick-off
  • Main pieces of live content to gather: SEC FanFare, team arrivals, Dr. Pepper halftime contest, military homecoming, coin toss, MVP recognition, post-game celebration
Kramer, Spurrier, Stallings + Coin Toss + MVP Recognition — photos taken by onsite photogs Todd van Emst & Michael Wade
Full length video of coin toss at midfield — also posted on Facebook
Score updates posted at the end of each quarter
Post-game trophy presentation
SECsports Snapchat story from Gameday