Anne Kalliomäki

I am helping business owners turn their customer experience into a story experience. @akalliom @tarinakone #storification #storyexperience #experiencedesign

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Anne Kalliomäki

Feb 24 · 3 min read

Not all content is a story

In the business world, the word ‘story’ has already been so overused that its meaning has become blurred. It…

Anne Kalliomäki

Feb 17 · 2 min read

Still acting like it’s 2005 and nothing’s changed? — How can storification support business?

Anne Kalliomäki

Feb 11 · 2 min read

Care for some ‘once upon a time’?

Once upon a time, a thin red thread was woven into ropes used in the British navy. The thread made…