Anne KalliomäkiNot all content is a storyIn the business world, the word ‘story’ has already been so overused that its meaning has become blurred. It seems that almost any content…Feb 24, 2019Feb 24, 2019
Anne KalliomäkiStill acting like it’s 2005 and nothing’s changed? — How can storification support business?Over a decade ago, in 2005, B. Joseph Pine II and James H. Gilmore published an article, urging us to think in terms of experiences…Feb 17, 2019Feb 17, 2019
Anne KalliomäkiCare for some ‘once upon a time’?Once upon a time, a thin red thread was woven into ropes used in the British navy. The thread made it easier to braid and repair the ropes…Feb 11, 2019Feb 11, 2019