What Brands Need to Know Before Working with Black Influencers

You want to do better, we know. Start by listening.

We’ve seen the articles [insert brand name] called out for lack of diversity in [insert campaign name] all too often. This isn’t new — what is new, however, are the public outcries and demands for actionable change from brands when it comes to highlighting and supporting Black influencers.

It only took a global pandemic and national uprising against police brutality to get brands to seemingly understand why Black Lives Matter, and that the…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Annelise Campbell

CEO & Founder of CFG, a marketing agency specializing in influencer management and strategy with diversity and inclusion at our core.