You want to do better, we know. Start by listening.
We’ve seen the articles [insert brand name] called out for lack of diversity in [insert campaign name] all too often. This isn’t new — what is new, however, are the public outcries and demands for actionable change from brands when it comes to highlighting and supporting Black influencers.
It only took a global pandemic and national uprising against police brutality to get brands to seemingly understand why Black Lives Matter, and that the representation of Black lives in their marketing and throughout their organization is crucial.
As brands and agencies…
CEO & Founder of CFG, a marketing agency specializing in influencer management and strategy with diversity and inclusion at our core.