Anne MerkertHow to Get the Most Value out of Product MarketingOne of the benefits of consulting is that I get to look inside a variety of different organizations and observe how each one approaches…Feb 10, 2017Feb 10, 2017
Anne MerkertMarketing MattersThere are companies that get it and those that don’t. This post is for those who still think of marketing messaging as an after-thought or…Oct 21, 2016Oct 21, 2016
Anne MerkertStop Working on Your Weekly Marketing ReportAlmost every marketing team I’ve been a part of, both in house and as a consultant to our clients, has required the production of a weekly…Oct 3, 2016Oct 3, 2016
Anne MerkertIncrease productivity or reduce costs- which does IT prefer?Much of our work involves assisting technology clients who sell to IT buyers. I started consulting in 2009, right in the thick of the…Jul 27, 2016Jul 27, 2016
Anne MerkertTo go vertical or not to go verticalIf you are a product marketing manager, you undoubtedly have a long to-do list that is growing by the minute. As the champion of messaging…Jul 19, 2016Jul 19, 2016
Anne MerkertFour Steps to Better Customer PresentationsI recently had the opportunity to interview an executive at our client, a global software company, and one of his comments in particular…Apr 27, 2016Apr 27, 2016