You’re Doing It Wrong: “Negative ROI” and UX
When I’m asked to explain the ROI of user experience design, I usually talk about the iPhone, and how Apple walked through a giant hole in the market that nobody else seemed to see.
A version of this post was originally published in 8/2010 on annehj.com. Mobile devices have helped move people away from the fallacy of the fold since then (everyone scrolls infinitely on their phones and tablets, after all), but I still hear references to the fold every so often. Enjoy!