A longer, more detailed version of this article was published in UXPA magazine. I did some light complaining on Twitter a few days ago. (Apologies for the format, please read from the bottom up.) Twitter is optimized for grousing, and it’s always easier (and more fun!) to complain about a…

When I’m asked to explain the ROI of user experience design, I usually talk about the iPhone, and how Apple walked through a giant hole in the market that nobody else seemed to see. The Bomb That Was the iPhone Before 2007, the mobile phone market was littered with products that promised long lists of features…

A version of this post was originally published in 8/2010 on annehj.com. Mobile devices have helped move people away from the fallacy of the fold since then (everyone scrolls infinitely on their phones and tablets, after all), but I still hear references to the fold every so often. Enjoy! The…