Anne Hjortshoj

You’re Doing It Wrong: “Negative ROI” and UX

When I’m asked to explain the ROI of user experience design, I usually talk about the iPhone, and how Apple walked through a giant hole in the market that nobody else seemed to see.

The Bomb That Was the iPhone

Kill “The Fold”

A version of this post was originally published in 8/2010 on annehj.com. Mobile devices have helped move people away from the fallacy of the fold since then (everyone scrolls infinitely on their phones and tablets, after all), but I still hear references to the fold every so often. Enjoy!