After months of staying in my inbox, I had the chance to finally watch the first video of the Bestseller Blueprint Series by Jack Canfield and Steve Harrison.

Here is the top 5 things to make a book marketable.

How can I give people an emotional experience?

1. Content structure — engage the reader right away
Open the book with a story or a question. This pulls the reader into the book. This also spells the difference in buying the book or not

2. Find a publisher that suits you
Option A — Publishing House
Option B — Self-Publishing
Option C — Pay a company to publish your book for you
Option D — Publish an e-book

3. Distribution
Bypass Marketing — book on a salon, airport, restaurants (captive audience)

4. Promotional Partners — form relationships
a. influencers — speakers, trainers, bloggers, authors
b. leaders of nonprofits — charities WHY: percentage of book sales goes to them
c. leaders of companies
d. media

5. Step-by-step plan — it includes the days and time you write the book, a calendar of activities, and the campaigns for your book.